As many of you are aware, I recently started a new job as community manager for a company called SmartHippo. This company is focused on helping the consumer make the most informed decision when getting a mortgage by providing a free advice section where you can ask questions and receive responses from mortgage professionals. The other great feature that SmartHippo offers to consumers is the ability to write reviews of a lender they used. Consumers can write all about the good, the bad, & indifferent of the lender they used to help others understand how reliable, how pleasant and everything else about their transaction before making one of the biggest decisions of their life.
Since joining the team, one of my focuses was to create tools that will assist real estate agents with the process of getting a mortgage for their clients. One way we have been able to achieve this goal is by the design of our newest release, the SmartHippo Mortgage Rates Widget. This widget gives consumers an easy way to compare the rates of multiple lenders in their area. They can simply enter a loan amount, a home value, and their zip code and instantly compare mortgage rates in their area.
How does it work? The widget searches the rates database that SmartHippo has created of unbiased rates of lenders who share their information on the network. Buyers can then simply see the list of rates, read lender reviews, and make an educated decision on who to get their loan through.
Why would a real estate agent want to use this widget? In the real estate industry agents are always hesitant to recommend any other businesses because if something goes wrong the client will inevitably come back and say "you recommended this person and now it all went wrong!" When you give the consumer a third party option where they can get the information on multiple sources with reviews from actual consumers who have used the company and expressed their opinions about the service they received.
So what does this look like? Take a look and tell me your thoughts:
How do you get the widget installed on your blog or website? It is actually really easy to do. Simply visit the Mortgage Rates Widget page on SmartHippo, and grab the code needed to install this widget. The steps are really easy to do and this widget can be installed in less than 2 minutes time. Here is a simple video on how to install:
I hope this new widget is a benefit to you and you consumers! Let me know what you think of it!
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I am the Co-Founder of 210 Consulting- Social Media Advisors. I have traveled the country as a social media speaker. If you would like more information on any of the topics discussed in this blog, please contact me directly. We specialize in social media training, online consulting, and the creation of your own custom WordPress site.
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