ActiveRain Tutorials: 202 Billion Photos on Google Labeled img~ The Importance of Labeling Your Photos for Google Image Search

202 Billion Photos on Google Labeled img~ The Importance of Labeling Your Photos for Google Image Search

Last week I did a simple test on an old post that I wrote titled: My 4th of July Festivities in Myrtle Beach, SC. What are you doing?!? In the article, I shared a few photos that I took of me grilling out some steaks to celebrate the holiday with the in-laws.  For fun, I edited this post & decided I would label my photos "Best Steaks in Myrtle Beach" I did this on purpose to prove a point. 

The Importance of Google Image SearchIn my post, that phrase is used nowhere other than just the labeling of my pictures. Today, I ran a google image search to see where my photos ranked.  I wasn't really surprised to find them in the #1 & 2 spaces on Google.  I know what many of you are thinking, "Who Cares if your photos rank high in google image search?"  Well, if you haven't paid attention to this before, you may want to now, because there is a tremendous amount of Google Juice involved.  When google searches your site, they are no longer just looking at the text comments. They are also reading your images & any text associated with the image to help categorize the web page.  

Peter Linsley, who is a product manager for Google Images did a great video on google images search. He explains why images are important to SEO & also why consumers are using image search.  The video gets very technical & geeky, so I will warn you ahead of time.  Nevertheless, it has a few good points.

Two Reasons to Appeal to Google Image Search for Consumers.

1. Images have a very broad exposure.  By labeling your photos properly, you are increasing your exposure tremendously.  In the example above, if I was searching for the best steaks in Myrtle Beach, I would use the regular Google search, but I would also look at the images to see actual photos of the steaks.  I am very much a visual person, so I want to actually see the results instead of just reading about it.

Before you say it, let me extinguish this complaint: "But this has nothing to do with real estate, so who cares?"  You are correct, this doesn't have a thing to do with real estate.  But, how many times do you visit a website from Google in search of one thing & end up noticing something else? Think with the Walmart Mentality.   Also, when you are placing your actual real estate photos, you should be labeling them as well for the searches.  Like stated before, it gives those using Google image search the ability to find you, & also helps increase your overall Google ranking.

2. People Search More than Just #1!  When someone is doing an image search, they are going to look at more than just #1 on the list.  In Fact, many times, they will search through several pages to find the photo that catches their eye. So even if you are not lucky enough to get your photo landed in the #1-5 spots, the importance of labeling the photos is still present because if you have the most visually appealing photo, the consumer will visit your page.

202 Billion photos Labeled img.

That is right!  There are over 202 Billion images on Google that have never been labeled properly.  That means there is such a huge amount of photographs out there that may be some of the most amazing pieces of art that nobody will ever be able to search.  ActiveRain has made it very easy for you to label your photographs. 

Labeling Photos Properly

Under the Image URL box you will notice the Image Description & Title.  You can set these to be whatever you wish.  I normally make them both the same so that there is no question to the search engines or consumers what the photograph is supposed to represent.  You want to make sure you fill in both boxes.  The Image Description is what Google will read & associate with the photo.  The title box is what consumers will read when they hover over the photo. 

If you leave these fields empty, both Google & Consumers May not know what your pictures mean.  Also the search engines cannot find you.  Implementing this simple & easy step takes only a few extra seconds while writing your posts, but the benefits from it can be endless. So, if you have been contributing to the 202 million, it is time to stop & contribute some SEO to yourself!


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Comment balloon 114 commentsJeremy Blanton • July 27 2009 04:25PM


Hi Jeremy ~ This is valuable advice.  I've been amazed by how much of the traffic on my blog comes from images.


Posted by Elizabeth Bolton, Cambridge MA Realtor (RE/MAX Destiny Real Estate Cambridge, MA) over 9 years ago

Hi, Jeremy! Thanks for the tips!

Posted by Ally Wangsness - Seattle Real Estate Broker (RE/MAX Metro Realty, Inc.) over 9 years ago

Wow...I never thought of this and will start taking it seriously from now on! Thanks!

Okay, you can turn off your ignore button on Twitter now...

Posted by Russell Lewis, Broker,CLHMS,GRI (Realty Austin, Austin Texas Real Estate) over 9 years ago

Jeremy - Great Post! I started doing this not to long away and I already have some pictures on the first page of google images.

Posted by Michelle Gibson, REALTOR (Hansen Real Estate Group Inc. ) over 9 years ago

I do label my photos, and it really has help my websites get more visits.  Thanks for the insight

Posted by Highland Beach Condos David Serle, Boca Raton Agent David Serle (RE/MAX Services) over 9 years ago

I've heard this before but your example that actually demonstrates this has inspired me. I'm going to go label my phots right now. Thanks!

Posted by Rich Cederberg, eXp Realty Agent Albuquerque (eXp Realty) over 9 years ago

I will eventually learn all this stuff -- boy this is valuable!  Thank you!

What's the vote count for Isabelle?

Posted by Marcy Eastham (Town & Country Realty Corvallis Oregon) over 9 years ago

Wow, that's a shame that all those pics are not getting categorized in Google. I just thought to do it so that it would boost your keywords in Google.  I don't know why you wouldn't do it and your post explains all the benefits.

I just searched my name in Google images and it was hilarious with what came up!

Posted by Lyn Sims, Schaumburg IL Real Estate (RE/MAX Suburban) over 9 years ago

I have been doing this for quite some time now - so for the fun of it I did a search on google images for homes for sale neighborhood city - which is a term I use in one way or another and I see 14 pics on the fist two rows. 8 are mine :) - sweet. ~Rita

Posted by Brian Burke, Broker & Advising Expert-Denver Luxury Real Estate (Kenna Real Estate) over 9 years ago

Jeremy -- when I first started on Active Rain, I did not label my photos, but at some time, I read a post about it and have doing it ever since.  This is great information

Mama Liz's Signature

Posted by Liz Loadholt, Realtor--Broker-in-charge - Trainer--Relocation Director Covering SC (Liz Loadholt- AgentOwned Realty- Covering SC) over 9 years ago

It does amaze me how many websites I go to (including new clients of mine) that don't have embedded text in their photos, Jeremy.  Like you, I have seen the value of added Google Juice in simply placing text in the photo.  When you click on a photo to view it, it takes you to the website it is placed on.  Hello???!!!  Ring any bells there?  :)  As usual, great advice.

Posted by Heather Chavez, Real Estate Virtual, Assistant (928) 692-3235 (Second Self Virtual Assistance) over 9 years ago

Jeremy - I used to do a great job of labeling my images, then I got off track at some point.  I even wrote a tutorial about it awhile back!  Thanks for the reminder.

Posted by Jason Crouch, Broker - Austin Texas Real Estate (512-796-7653) (Austin Texas Homes, LLC) over 9 years ago

Many people don't know a thing about alt image text and why it is important.  I just looked at my Austin real estate website stats and found over 70 people clicked over from images.

Posted by Sam Chapman over 9 years ago

Good stuff.....very very good stuff.  One never knows the power of the label until we try it.  Thanks!!!

Posted by Edward Bachman, Your Kingwood TX Realtor (EXIT REALTY SOLUTIONS) over 9 years ago

Absolutely.  I also add my name to the last entry to discourage copyright violators. 

Posted by Lenn Harley, Real Estate Broker - Virginia & Maryland (Lenn Harley,, MD & VA Homes and Real Estate) over 9 years ago

Again, excellent info on getting the most of blogging.  I greatly appreciate everything I have learned so far and look forward to learning a lot more.  I take back all those terrible things I said about you!  Oh wait, that was someone else.  Never mind.

But thanks again!

Posted by Russell Benson (Berkshire-Hathaway HomeServices/Anderson Properties) over 9 years ago

I just started blogging and I have not been labeling my photos. I sure will, from now on. I have learned alot from reading blogs and really appreciate the good advice. Thanks!

Posted by Leslie Helm, Real Estate For Trail Riders (Tennessee Recreational Properties) over 9 years ago

Gobsmacked!!!   Thanks for the great tip!!!

Posted by Phil Anderson (Principal Broker & Owner of New Portland Home) over 9 years ago

Hi Jeremy -- I've been doing this for a while now and I can imagine for relevant photos, it will come in handy.

Posted by Chris Olsen, Broker Owner Cleveland Ohio Real Estate (Olsen Ziegler Realty) over 9 years ago

real estate buyers love pictures, why not name then. Also makes it eaiser to use for other marketing

Posted by michelangelo vasco (mvp realty inc.) over 9 years ago

Featured @ Club Chaos

Posted by C Tann-Starr (Tann Starr & Associates, Inc.) over 9 years ago

Jeremy - excellent post and you are absolutely correct about labelling photos correctly.

Posted by Sharon Paxson, Newport Beach Real Estate (Compass) over 9 years ago

Jeremy - I have always labeled my pics. In fact I show up more than anyone in my areas because of it. Good points here to be heeded.

Posted by Robert Hammerstein, Bergen County NJ Real Estate (Keller Williams Valley Realty) over 9 years ago

When we post images on our AR blog, do we manually need to go in to add the "alt" tag?

Posted by Lori Cain, Midtown Tulsa Real Estate Top Producer (eXp Realty) over 9 years ago

Great post and good information.  I always try to label my photos correctly.


Posted by Crystal Kilpatrick, CHLMS,CNE, CRS - Austin & Central Texas Home Sales (Team Leader -Crystal Kilpatrick Group) over 9 years ago

Jeremy, thanks for this info. I've labeled most of my photos, but maybe not as SEO friendly has needed and I'm bad not to put in a title.  Good information to know why they are important

Posted by Roger Johnson, Realtor - Hickory NC Real Estate (Hickory Real Estate Group) over 9 years ago

Hi Jeremy, Again excellent post. yes I agree totally. We must label our photos with our names, ect. thanks for sharing

Posted by Ginger Moore (Wilkinson & Associates Realty) over 9 years ago


You and Blog-n-Roll Brad are hurting me with the information overload thing :)


Posted by "The Lovely Wife" (Broker Bryantnulls Wife) The One And Only TLW. (President-Tutas Towne Realty, Inc.) over 9 years ago

Jeremy - Just the other day I was doing a search on my website and I have 16 unnamed photos. This post inspired me to fix them! You're so right - images DO need a name! Thanks for reminding me!

Posted by Christianne O'Malley, Exceptional Service - Delivering Results in Reno! (RE/MAX Realty Affiliates) over 9 years ago

Good advice on images. ALT tags are one of the most overlooked components of SEO, and I imagine real estate related images (homes, neighborhoods, maps) get a pretty good volume of searches.

Posted by John Novak, Henderson, Las Vegas and Summerlin Real Estate (Keller Williams Realty The Marketplace) over 9 years ago

Jeremy, I have known this for some time now but thanks for sharing it with those who don't.

Helping you live your American Dream...

Posted by TeamCHI - Complete Home Inspections, Inc., Home Inspectons - Nashville, TN area - 615.661.029 (Complete Home Inspections, Inc.) over 9 years ago

okay, so what is "alt"?

Posted by An Marshall, Your St Augustine Real Estate Consultant (Berkshire Hathaway - St. Augustine) over 9 years ago


Just so everyone understands the importance of this, sent a little over 3% of the traffic to our site in the last 30 days. That's over 60,000 visits a month to ActiveRain from someone doing a search on Google images. And my guess is that not a ton of our members are doing an effective job of labeling their photos.

If they were doing a better job, we would drive even more traffic to the site from

Posted by Bob Stewart, ActiveRain Ambassador (ActiveRain) over 9 years ago

Awesome post, I think you posted something about this, labelling your images for google juice before?  That's crazy that many images don't have names, but I supposed I also contributed to that fact!

Posted by Kerry Jenkins (Prime Properties) over 9 years ago

The 'alt' tag is the tag that we use to tell the search engines what the image is about. As long as you fill in the 'image description' box, we make an alt tag out of the words you use in that box. That 'alt' tag tells google what is in the image since theoretically they can't read the picture

(I believe they can read the picture and I also believe that if you try to BS google about what is in the picture, they will know. That means if your photo is of a kids baseball game, you can't put 'Homes for sale in Seattle, Homes for sale in Bellevue, Homes for Sale in Redmond' and try to fool google. You should just stick with 'kids little league game at Green Lake Park in Seattle'.)

Posted by Bob Stewart, ActiveRain Ambassador (ActiveRain) over 9 years ago

Great idea! I had never thought of doing that. I will get right on it!

Posted by Yvonne Coelet (Monument Properties AZ) over 9 years ago

Jeremy, I've been really impressed by the number of people who find my website and blogs by the labels on my images.  This is really important.  Thanks for the reminder.

Posted by Lola Audu, Audu Real Estate~Grand Rapids, MI ~Welcome Home! (Lola Audu~Audu Real Estate~Grand Rapids, MI Real Estate) over 9 years ago

Thanks for the helpful info Jeremy. We always appreciate your tips.

Posted by Dan and Amy Schuman, Luxury Home Specialists (Howard Hanna Real Estate Services) over 9 years ago

Jeremy, one ? for you, should we still label the photo even if it is not an original ( one bought copyright free on line for example )?

Posted by Dan and Amy Schuman, Luxury Home Specialists (Howard Hanna Real Estate Services) over 9 years ago

Wow!    Such good information.    Thank you for this timely "alert"!

Posted by Li Read, Caring expertise...knowledge for you! (Sea to Sky Premier Properties (Salt Spring)) over 9 years ago

My posts are usually photo-intensive, so I've always labeled them, but hadn't thought to check Google Images (so many places to check so many things, so little time...). So thank you for pointing this out. I just checked and was pleased to see that I have images on the first several pages for Sisters Oregon, with both AR posts and Localism posts featured. Bless you!

Posted by Lisa Broadwater, GRI, CDPE - Bend, Sisters, Tumalo, Redmond (Cascade Sotheby's International Realty) over 9 years ago

Jeremy: This is great information.. I have been labeling photo for several months now.. Just never knew how to check good ranks on them.

Posted by Roland Woodworth, Q Realty - Power In Real Estate (Q Realty) over 9 years ago

I always try to label the same and give them a good descriptive name.  Thanks for sharing.

Posted by Russ Ravary ~ Metro Detroit Realtor call (248) 310-6239, Michigan homes for sale ~ (Real Estate One) over 9 years ago

Great post.  I'm on overload every day.  I keep learning more tips the more I read.

thank you

Posted by Bonnie Vaughan, CNE SFR - Buyers/Sellers - Lackawanna & Surroundin over 9 years ago

I just did a google image seach using the term Jump Zone Clarksville Tennessee and 6 of the images on the first page are mine ! Pretty cool

Posted by Roland Woodworth, Q Realty - Power In Real Estate (Q Realty) over 9 years ago

Great reminder of one of those things we need to be doing, but often forget. When it comes to SEO the devil's in the details...

Posted by Denise Hamlin, Broker/Owner, Helping Happy Clients Make Smart Choices (Cardinal Realty ~ 319-400-0268) over 9 years ago

Wow!  60,000 visits from per month!  That is some major traffic coming in!  Thanks for sharing that Bob!

As for the question should I label photos that I didn't take but have dl & used with rights.  You can label those, I would just suggest labeling them like this:  Best Steaks in Myrtle Beach, By Jeremy Blanton.  Give the subject, but also give credit to the originator.

Posted by Jeremy Blanton, Myrtle Beach REALTOR®- (Myrtle Beach Homes Blog) over 9 years ago

I have been dilligently labeling all my photos on Active Rain and on my website. My images show up on the first page of Google images for every key seach term in my market.

Would not have thought about it unless I read it on Active Rain previously.

Thanks Active Rain.

Posted by Mike & Kathleen Kelly, Hickory NC REALTORS (HICKORY REAL ESTATE GROUP) over 9 years ago

Jeremy, Lenn Harley taight me this when I first started blogging. It was and still is great advice.

Posted by Barb Szabo, CRS, E-pro Realtor, Cleveland Ohio Homes (RE/MAX Trinity Brecksville Ohio) over 9 years ago

Jeremy, WalMart yesterday and now this!  Where else could anyone get better information?  I'm going back to my old blogs, etc to see if I remembered to label the photos.  Thank you so much for your reminder.

Posted by Kathy Streib, Home Stager - Palm Beach County,FL -561-914-6224 (Room Service Home Staging) over 9 years ago

I learned a long time ago on AR to label my images though I think I may still need some work on the perfect labels.

Posted by Christine Donovan, Broker/Attorney 714-319-9751 DRE01267479 - Costa M (Donovan Blatt Realty) over 9 years ago

Great post, while I do label my photos I may need to be a bit more thoughtful about how to do so to achieve the best seo.

Posted by Christine McInerney, The McInerney Team, Knoxville TN Homes For Sale (Great Life RE) over 9 years ago

Jeremy, thanks for the helpful info and the tips.  You make everything sound so simple.

Posted by Lora "Leah" Stern 914-772-4528, Real Estate Salesperson (Coldwell Banker, 170 N Main Street, New City NY 10956) over 9 years ago

A great point and a wonderful post!  Thanks!  A winner as always!

Posted by Lisa Wetzel, CDPE, SFR (RE/MAX Realty Affiliates) over 9 years ago


Absolutely, there are so many SEO benefits to be derived from spending just a few minutes properly labeling your photos!

Posted by Richard Weisser, Richard Weisser Retired Real Estate Professional (Richard Weisser Realty) over 9 years ago

I am pretty good about labeling photos... but I'm not good at labeling them as strategically as I could...  There is ALWAYS room for improvement. 

Posted by Lane Bailey, Realtor & Car Guy (Century 21 Results Realty) over 9 years ago

Like Mr Crouch, I used to label religiously, but have eased up a little recently.

... time to step it up again !

Great reminder Jeremy !

Cheers !


Posted by Sheldon Neal, That British Agent Bergen County NJ (Bergen County, NJ - RE/MAX Real Estate Limited) over 9 years ago

So I guess when I have the photos labeled in my own iPhoto on my Mac, those titles don't get transferred over to blogs?


Thanks so much for your great pointers!

Posted by Melissa Brown, Realtor - South Charlotte NC Homes for Sale (Helen Adams Realty) over 9 years ago


Thanks for the heads up...!!! Thanks,   Fran

Posted by Fran Gaspari, "The Title Man" - Title Insurance - PA & NJ (Patriot Land Transfer, Inc.) over 9 years ago

I'm really glad to see your post. I usually make the description and the title the same too. Wondered if it was accurate.

Posted by Vickie Nagy, Vickie Jean the Palm Springs Condo Queen (Coldwell Banker Residential Real Estate) over 9 years ago

I try to save myself time and label those photos I think are blog worthy photos to use in the future.

Posted by Carol Pease, CRS, Broker-Associate 512-721-6320 (JP & Associates Realtors) over 9 years ago

I have labeled a few photos but will definitely label all of them from here on out. I will also start labeling them with my name also...great tip from you and Lenn.

I think you should do  (in your free time of course) another post in 30 days and update us on how many visitors come over to AR from google images. 60,000 is a lot for one month and I think Bob is probably right, most AR members probably are not labeling their images! My guess is we  will all start paying attention and label our images from here on out. So I think it would be fun to see what happens now that you have written about the importance of labeling those photos and watch and see how the number of visitors go up!

Posted by Terrie Leighton, Reno Real Estate Agent ~ Selling Homes in Reno (Ferrari-Lund Real Estate ) over 9 years ago

Jeremy, thanks for the advice, I haven't been doing that lately.- But will start again.  Also thank you for always helping me when I email with a problem, I truly appreciate it.

Posted by Mary Douglas, REALTOR, Red Feather Lakes, Colorado (United Country Ponderosa Realty, Red Feather Lakes, Colorado) over 9 years ago

I've got to start thinking how I label my photos!  Thanks for getting me thinking about this.

Mike in Tucson

Posted by Mike Jones, Mike Jones NMLS 223495 (SUNSTREET MORTGAGE, LLC (BK-0907366, NMLS 145171) ) over 9 years ago

I have this great idea about a software program that someone needs to write for me.  I want to be able to change every unnamed jpg and gif file to carolpease.jpg   Do you think that would change my ranking on Google??

Posted by Carol Pease, CRS, Broker-Associate 512-721-6320 (JP & Associates Realtors) over 9 years ago

I am labeling the photos and still voting for Isabella

Posted by Debra Leisek ( Bay Realty,Inc Homer Alaska) over 9 years ago

Thanks Jeremy, I am going to label all my images now.

Posted by Vanna Siackhasone, Anchorage Real Estate 907-720-4663 (Real Estate Brokers of Alaska 907-720-4663) over 9 years ago

Yes, giving your image an accurate file name is very important as well. Meaning when you save your picture, don't call it "imagenumber12" but make it more descriptive and try to add the keyword you are targeting in the page you are going to upload the picture. I believe the reason behind it is that SE can read the picture file name. Cathy Chaudemanche

Posted by Catherine Chaudemanche - Edison & Central NJ, Full Time, Informed and Involved- Results Driven (Metuchen Keller Williams Elite Realty / Middlesex County, NJ) over 9 years ago

This was something that I had been slack about. I now do it on every photo I put out on my website and my blog.

Posted by Chip Jefferson (Gibbs Realty and Auction Company) over 9 years ago

when checking mybloglog for how people landed on my blog, I am amazed at how many actually come thorugh google images, you are right, name them well with your key words (long and short!)

Posted by Janie Coffey, Uniting Extraordinary Homes w/ Extraordinary Lives (First Coast Sotheby’s International Realty) over 9 years ago

Jeremy (and Bob),

Never thought to search images but I am delighted! On page 1 of results, I have 5 of the 15 slots including numbers 1, 2 & 4.  Whatever posts I read about tagging images must have sunk in unconsciously because it is a happy accident.

Will now improve my image tagging!

Posted by Irene Kennedy Realtor® in Northwestern NJ (Weichert) over 9 years ago

Jeremy, I've been labeling my photos for a while because I knew I should but didn't really know how it worked.   This is best explanation I've read anywhere why someone should label images.  Thanks!

Posted by Silvia Dukes PA, Broker Associate, CRS, CIPS, SRES, Florida Waterfront and Country Club Living (Tropic Shores Realty - Ich spreche Deutsch!) over 9 years ago

Excellent post.  I have not used google images. I really loved the Wall Mart analogy. Good information as always

Posted by Deborah Wilson, Stark County OH Real Estate (Hackenberg Realty Group) over 9 years ago

Thanks for the info. I always give a descriptive title to my photos but almost never add a description. It looks like that's one important thing I need to correct.

Posted by Home Loan Search.Online (Home Loan Search Online) over 9 years ago

i found this out by accident and not by design. Thanks for filling me in on the details.

Posted by Joe Pryor, REALTOR® - Oklahoma Investment Properties (The Virtual Real Estate Team) over 9 years ago

Jeremy, I read a tutorial on this when I first started to write posts on my blog.

Posted by Rebecca Gaujot, Realtor®, Lewisburg WV, the go to agent for all real estate (Vision Quest Realty) over 9 years ago

Hi Jeremy-This is great info. Anything we can do to increase our ranking on Google is a good thing.  Thank you and have a great day. :-)

Posted by Pat Whitehouse, Broker/Owner (RE/MAX 1st Olympic Lynchburg Va) over 9 years ago

Hi Jeremy, Great post, thanks for doing this research for us.

Posted by Patty Knaggs (ReMax Advantage) over 9 years ago

Thanks for the reminder. Photos are a great source of leads.

Posted by Norma Brandsberg (Marks Realty Co. Inc., Lynchburg, VA, 540-586-9496) over 9 years ago


I am guilty as charged. Thanks for this post! Bob, thank-you for your comments as well.

Posted by Mike Frazier, Northwest Tennessee Realtor (Carousel Realty of Dyer County) over 9 years ago

Good points, it just takes a little bit of extra effort.

Posted by Sam DeBord, Seattle Real Estate Broker ( -Coldwell Banker Danforth) over 9 years ago

Thanks for the reminder, I sometime get a little lazy with my photo labeling. 

(PS - Just voted for Isabelle!  Too cute!)

Posted by Sara Bonert, Real Estate Internet Marketing (Zillow) over 9 years ago

Thanks for the excellent presentation, Jeremy. I was trained right on AR long ago, I guess. I have always labeled my photos, but I do it for the member hover reason, like I saw the veteran AR members doing. Thank you for pointing out how really important this is for Google.

Reminder folks, I hover over all of your photos for an explanantion and I am amazed at the number of members that do not perform this simple step. Only takes 10 seconds and now you and I know how important this can be. Why do such a great job with your post and leave the images with no Google juice. You won't now, I bet. Thanks again, AR guru!

Posted by David M. Childress, I would love to be your Realtor® in Akron Ohio! (Howard Hanna Real Estate Services) over 9 years ago

Wow, Jeremy, a Duh! moment here.  I didn't realize that you could add your name or even a long title!

Thank you.

Posted by Virginia Hepp - Mesquite NV REALTOR, Mesquite NV Homes and Neighborhoods - Search MLS (ERA - Mesquite NV Homes For Sale) over 9 years ago

Great information, Jeremy!  Now I understand....  Can you put your web address in the description?  I post photos to our town's visitors site, can I put the link in there to my site?  Keep up the good work. 

Posted by Susan McLaughlin, Monmouth County Real Estate (Keller Williams Realty - East Monmouth) over 9 years ago

Great information. There are only maybe a dozen agents in kansas city who are doing that with any consistancy. Luckily I am in the dozen. Good stuff!

Posted by Ken Jansen, REALTOR, CRS, 913.908.2215 (REMAX INFINITY) over 9 years ago

Thanks for the tip. It really make sense. Looks like you gave me some work to do.

Posted by Marty Remo, HV Home Team (RE/MAX Benchmark- Marty Remo-CDPE, E-Pro) over 9 years ago

Awesome to know.... I always wondered what those boxes were for.

Posted by David Krushinsky, AZ MB-0949619 MLO NMLS #202115 (Dk Home Loans, LLC) over 9 years ago

Hi Jeremy,  Finally got some of this tech stuff right.  I had read something on this before and have been consistent on including the labels.  Didn't know it was best to use the same tag on both.

Posted by Bill Gillhespy, Fort Myers Beach Realtor, Fort Myers Beach Agent - Homes & Condos (16 Sunview Blvd) over 9 years ago

So true - however I feel the need to point out it's getting obvious that agents are using pics just to get Google recognition - when the picture has nothing to do with their post - I think some are loosing sight of the need to remain professional on their blogs - for instance your'e writing about USDA loans and you post a picture of your dog - huh? C'Mon - put some thought into your post - including your pictures!!!

Posted by Malita Jones, Austin Texas Home Sales (Sky Realty, Inc.- over 9 years ago

This is so true - I have really focused a lot more in the last year or so on the picture compnents:)

Posted by Courtney Cooper, 206-850-8841 (Ben Kinney Brokerages Leadership at our Keller Williams North Seattle Office) over 9 years ago

I am still amazed to find out how many webmasters take the easy way out and not label the photos on your personal web site.  Check out your own web site today -- right click on the photo on your web site or the logo on your web site and check out properties or save the file and see what name on the photo comes up.

Posted by Scott Hoen, VP, Marketing Systems & Sales Tech, 714-270-9607 ( over 9 years ago

Wow Jeremy, very cool. We have been labeling our photos - kind of half-heartedly but are going to step up our efforts now for sure. Thanks for the rationale about why it's important.

Posted by Monica Bourgeau, Business Coaching (New Phase Business Coaching) over 9 years ago

About to go label photos like it's going out of style.  Thanks, Jeremy!


Posted by Erin Appel (Erin Appel Interiors) over 9 years ago

3% of ActiveRain traffic from  I never would have thought that so many people would search via images and then click to the website.

The alt and title tags are also very important for screen readers used by people with poor or no vision.  It helps them understand what you are displaying in your picture.

Posted by FN LN over 9 years ago

Jeremy - Wow !  That is a lot of photos that are not labeled and a great point in terms of how important it is for all us to label our photos !  Great info !

Posted by The Somers Team, Real People. Real Dreams. Real Estate. (The Somers Team at RE/MAX Access) over 9 years ago

Excellent post. Very often people give no thought to the image description or "alt text". A SEO guru, and former employer, explained to me the importance of taking lots of photos of homes in your farm area and naming them with their addresses and your name or website. In Flckr you could add links in the image description and get some inbound links but recently those became no-follow so that use is gone but they still show up in search results for address and neighborhood searches, Some of these may also show up in the blended search results for keywords related to your market.

Please, heed Jeremy's word and properly label your images.

Posted by Christopher Johnston (The Johnston Team) over 9 years ago

3% of traffic coming from Image search is pretty cool... I know I get some, but i've never paid enough attention to know just how much.

Posted by Lane Bailey, Realtor & Car Guy (Century 21 Results Realty) over 9 years ago

Jeremy:  What a great idea.  I never realized the importance of actually labeling my pictures.  Now... after your post... it all makes much better sense.  Thanks so much.  So now... I guess I'll see you in about a zillion months or so.  I need to go back and label all the pictures from my 541 posts.  Uh huh.  On second thought... maybe just try and do it from here on out, and go back and re-label whenever I can.  But... thanks again.

Posted by Karen Anne Stone, Fort Worth Real Estate (New Home Hunters of Fort Worth and Tarrant County) over 9 years ago

Jeremy, I learned about labeling pictures early on but saw some bloggers labeling their photos "......Realtor" when it was a picture of a house, so I got confused. Bob just cleared that up. I'm very glad you posted this :) It had never occurred to me that Google images would be tracking our photos too.


Posted by Sharon Alters, Realtor - Homes for Sale Fleming Island FL (Coldwell Banker Vanguard Realty - 904-673-2308) over 9 years ago

Jeremy, can you spell this out a little better for us:

If the "Image URL" takes them to the picture,

In "Image Description" would we put something like "Real in Brampton, Ontario" and  

"Title" would we put something like "kitchen"

Thanks for clearing this up.

Al and Peggy Cunningham

Posted by Al & Peggy Cunningham, Brokers, Our Family Wants To Help Your Family! (RE/MAX West Realty Inc., Brokerage) over 9 years ago

Great article. Although I am new to SEO, I consider myself fairly knowledgable (I am sort of a tech geek). That said, I have never even thought about SEO as it applies to images. I am going to start doing this immediately. Thanks Jeremy!

Posted by R. Eric Axelson, Philadelphia Luxury Real Estate (Keller Williams Luxury International) over 9 years ago

Al & Peggy- if it is a picture of a kitchen, I would put Kitchen in Brampton Ontario for both boxes.

Posted by Jeremy Blanton, Myrtle Beach REALTOR®- (Myrtle Beach Homes Blog) over 9 years ago


Your last post #105 answered my question. Thanks, great info!

Posted by Eric Bracht, Idaho Luxury Home Sales (Bracht Realty Group) over 9 years ago

Jer, I am revisiting this post (without coffee again). I think I will make it my goal this week to visit my post with photos and update the labels. Thanks for sharing.

Posted by Frank Rubi, (Frank Rubi Real Estate, LLC) over 9 years ago

Jer, I am revisiting this post (without coffee again). I think I will make it my goal this week to visit my post with photos and update the labels. Thanks for sharing.

Posted by Frank Rubi, (Frank Rubi Real Estate, LLC) over 9 years ago

Awesome advice! I never thought about the benefits of labeling, but I definitely will now!

Posted by Delete Account over 9 years ago

Awesome Post! Saving it to read it over again. Need to remember this good information. Thanks so much.

Posted by Celeste Chism - Serving You in Crossville, Fairfield Glade, Lake Tansi & Cumberland Cove, Serving You is My Top Priority (RE/MAX Premier Choice) over 9 years ago

Jeremy, this is such a great post - coming back to read and refresh my memory again on labeling photos.

Posted by Sharon Alters, Realtor - Homes for Sale Fleming Island FL (Coldwell Banker Vanguard Realty - 904-673-2308) over 9 years ago

This is a small thing that a lot of people miss. You can go around your town taking photos of local places and tagging them with local keywords and put them in your Flickr account. I would also urge Realtors to take good pictures of listings and upload them to Flickr with address titles and use neighborhood and suburb names as tags. If you have your website link liberally sprinkled throughout your Flickr account it may lead to some extra traffic.

Posted by Christopher Johnston (The Johnston Team) over 9 years ago

Thank you for the tips

Posted by Cassi @ Knightyme Video Tours (Knightyme Video Tours) about 9 years ago


Thanks for the post....I too haven't gotten slack...then when I checked my website stats I noticed some are coming in via those images....I too will be more faithful...and I appreciate the tip of writing the same in both fields...I had ALWAYS wondered about that!

Posted by Lori Cofer, REALTOR, Moscow Idaho Real Estate (Beasley Realty) about 9 years ago

Great info, always something new to learn. Thank God for ActiveRain!

Posted by Joe Cuchiara (Higher Ground Real Estate) about 9 years ago

Very good info. Thanks for sharing. 

Posted by Adam Brett, The Adam and Eric Group, Fullerton's Finest (The Adam and Eric Group) almost 9 years ago