ActiveRain Tutorials: Getting To The Top of Search Engines~ Using An ActiveRain Automatic Signature

Getting To The Top of Search Engines~ Using An ActiveRain Automatic Signature

I wrote a blog a few months back here at ActiveRain that was very well received titled "3 Tips to Getting Your Website To The First Page Of Google" in which I shared three really basic principles to help move your website/blog to the first page of Google.  They were

  • Write good quality keyword rich content.
  • Be consistent with writing.
  • Link, Link, Link!

The last point about linking seems to be an area of confusion to people, so I wanted to explain this point in a little more detail as well as share a really easy way to help get some awesome SEO benefits from a feature here at ActiveRain. 

The Basics To Linking

Reciprocal Links

The biggest confusion seems to always revolve around reciprocal links.  Back a few years ago, the search engines used to give major SEO juice to links of any type.  So, at that time, some learned quickly that they could increase their ranking by simply adding a few links to their page & get a bunch of links in return.  The owner of Site A would put a link to Site B on their page, and in return, the owner of Site B would put one to Site A on their page. 

This practice worked well for regular consumers who knew friends with websites and were just trying to help each other out with some linking.  Friends shared links, and everyone was happy. 

UNTIL people decided to take this practice to extremes.  Suddenly there became places online that you could go and "register" your site.  After registering, you then were given a list of links to add to your page and after it was completed, you would then have a few hundred links pointed toward your site. So site A would link to Sites A-1,248 and in return, the 1,248 sites that you placed links on your page would return the favor.  Of course, this was all for a nominal fee.

One Way LinksThis new spamming practice where you could buy your way to the top of the search engines quickly caught on and hundreds of sites with thousands of links came along which quickly forced search engines to change the way they looked at links.  Search engines recognized that there wasn't as much quality anymore in the high quantity of links and decided to not give credit anymore for reciprocal links.  Instead, they changed it that only links from one site to another without the reciprocation would get full credit.  Reciprocals don't harm you, but they do not give you the SEO benefits like they used to. 

Now for a website to get the full benefits of links, you need to have them all going in one direction.  Meaning that if you have a page link to you, you do not want to put links back to them on the same site they are linking to, or you are forfeiting some really good SEO. 

Using ActiveRain For Powerful Link Juice

So how do you use ActiveRain to optimize the link juice?  The first way to use ActiveRain to get the most potent Google Juice is to not fill your website with links to every single post you write on ActiveRain.  It is fine to have a link on your personal website back to your ActiveRain Profile and blog, but some go a little extreme by placing links to every blog post they write on their website.  Or, they reference and link to blog posts they write here on ActiveRain on their Website blog.  When you do this, you are in essence creating reciprocal links from individual blog posts on ActiveRain with your website and lose a bunch of the potency in your link juice. 

Cut out these constant links and have them all go in one direction.  You can choose which place you want to give the SEO to.  My opinion is to use the power of ActiveRain and the page rank 5 it possesses to help your website that probably isn't ranking as high.  Also, if you are like me, you want the consumers to end up at your website because there is normally much more content & offerings for a consumer there that you are limited from doing here on ActiveRain.  If ActiveRain is the only place you work online, please STOP reading immediately and click here to email me to discuss getting you set up with your own online presence. 

The second best way to optimize links from ActiveRain is to add an effective Automatic Signature to your posts on ActiveRain.  What the automatic signature does is place the exact same footer at the bottom of every single post you write.  I am sure by now you have seen several here who have the awesome little bottle cap buttons for different social media sites.  Others have photos of themself or their company logo in their signature. Whatever you decide, be in love with it, because there is no way to choose which posts it does or does not go to, so keep things on the generic end.

The one feature that gets overlooked a lot in these signatures is the ability to place anchored text hyperlinks to anywhere you wish.  This means every post you write can become SEO juiced links back to your website.  I placed a link to my website in my automatic signature.  It is the link that says 210 Consulting- Social Media Advisors.  This actually serves dual purposes.  It gives me a link to my site, but it also helps with my keyword ranking for the term Social Media Advisors. ALSO don't forget the fact that this also goes along with any re-blogs of your posts or any ActiveRain outside blogs your content gets syndicated to.

So does this work?  I think it works pretty well, checkout these stats:

3,182 Inlinks to my website predominantly all from ActiveRain addresses & outside blogs.

3,182 Inlinks to site

Taking Over Page One of Google

Google Ranking

One of our main keywords for our business is Social Media Advisors which we regularly hold several positions on the first page of Google for the term.  One of the things that helps us do this is the link juice from our ActiveRain automatic signatures.  Between my business partner, Jason Crouch & myself we have written well over 1,500 public posts here at ActiveRain all with a link pointing to our website. 

So if you have not yet set up your Automatic Signature, I suggest doing so immediately.  You are losing some major SEO benefits by not having one.  If you do not know how to set one up, I wrote a tutorial when ActiveRain Announced Automatic Signatures. It will show you how to go about setting up your signature. 

As I stated in that post, Please Do Not Abuse The Signature! This is not a license to place six inches of jargon at the bottom of each post you write.  The other warning I would make is to not place a video or dozens of graphics and animated things.  If you place too many things in your signature, it will slow down the loading of your page which will hurt all the good efforts that your signature is designed to do.  Page load speed is another factor that Google uses to determine ranking of a page, so keep it simple!

Now that you realize that this is a necessity, go set your automatic signature up NOW!

I'm a full time Myrtle Beach Real Estate Agent that focuses on homes for sale in Myrtle Beach and Carolina Forest Real Estate.


 Search Myrtle Beach Homes  


Let me help you find your next dream home here in Myrtle Beach.


I am also the Co-Founder of 210 Consulting- Social Media Advisors.  I have traveled the country as a social media speaker.  If you would like more information on any of the topics discussed in this blog, please contact me directly.  We specialize in social media training, online consulting, and the creation of your own custom WordPress site.


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Also, let's connect on these great social networks:

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Comment balloon 65 commentsJeremy Blanton • May 07 2010 06:26PM


Great information and very useful to all of out there blogging away.

Posted by Kim Sellers, Lake Arrowhead Realtor - BRE#01412099 - Lake Arrow (Lake Arrowhead, CA Coldwell Banker) about 10 years ago

Jeremy, good explanation of linking basics for SEO purposes.  I see a lot of people who do a lot of the basic things right, but blow it by doing one or two things really wrong.  Good advice here.

Posted by David North, for a rewarding real estate experience (Coldwell Banker Bain) about 10 years ago

Thanks for this post.  I'm going to check out the signature post too!

Posted by Paula Smith, Paula Smith Associate Broker RealtyPath St George (RealtyPath St. George) about 10 years ago

Hey Jer, I always used to copy and paste a signature. I went and set up the automatic signature but now all of my past posts have both - duplicate - copy & paste sig and auto sig. Is that going to hurt my seo from all my past posts? Do I have to go back and edit all of them to delete or will it be ok and just start using the auto sig from here on out?

Sorry, does that all make sense? Thank for your help in advance!


Posted by Mike Mitchell, REALTOR (R) (Real Living Kee Realty) about 10 years ago

Thank you so much for the clarity of the information that you present.  I can tell that you are passionate about what you do and it shows through.  THANKS

Posted by Robert Earl -The Earl of St Pete, The Earl of St. Pete (St Pete LUXE Living Group) about 10 years ago

Thank you, Jeremy.  I already utilize this but it is great to see it reinforced.

Posted by Jane Peters, Los Angeles real estate concierge services (Home Jane Realty) about 10 years ago

Great advice on footer content, and it's nice to know that posts written three or four years ago can still help our search engine positioning.

Posted by John Novak, Henderson, Las Vegas and Summerlin Real Estate (Keller Williams Realty The Marketplace) about 10 years ago

Jeremy, thank you so much! I took the wrong class at ARU yesterday, turned out to be a great thing for me. I got more tips, wrote a post implementing some ideas, immediately got a google alert for the search terms, I mean the same minute I posted it. Then within 9 minutes the search term was #7 on Google. I am working hard to keep my style of writing while bumping up the SEO.(I am now on the second page for the search term, I have to work harder to keep my ranking).

I so appreciate your taking the time to talk about links. I understood that the links from my blog to my website should be deeper than my landing page if possible. But one thing you made me think about, my website company, on my request, gave me a page which loads my posts from AR. Is this a bad thing after all? Currently my website is a PR3, I would love to see it higher, that's for sure.

I do have a signature, now I am going to take a long hard look at it.

Again, thank you for you generosity. That always blows me away when people give away of their time, talent and treasure. :D

Posted by Andrea Swiedler, Realtor, Southern Litchfield County CT (Berkshire Hathaway HomeServices New England Properties) about 10 years ago

That 'page load speed' thing is killing a lot of people here on AR that seemt olove every widget they can get their hands on...

Posted by Lane Bailey, Realtor & Car Guy (Century 21 Results Realty) about 10 years ago

I haven't done my automatic signature. Iwanted to use the bottle caps on all my posts, but when checking my localism posts each of the bottle caps are on a separate line making the post unnecessarily long.  Therefore, I'm not sure I want to add these to my signature.

Posted by Rebecca Gaujot, Realtor®, Lewisburg WV, the go to agent for all real estate (Vision Quest Realty) about 10 years ago

Jeremy, thanks once again.  Your posts are always so clear and consise and easy to follow.  You are a great ambassador!

Posted by Janna Scharf, Coeur d'Alene Idaho Real Estate Expert (Keller Williams Realty Coeur d'Alene) about 10 years ago

I learn something every time I read your posts.  This just makes me focus more on what I'm doing.

Posted by Kay Van Kampen, Realtor®, Springfield Mo Real Estate (RE/MAX Broker, RE/MAX) about 10 years ago

Jeremy, That's some good information right there. Thanks for sharing.


Posted by Paul Peck, Licensed Drywall and Painting Contractor (Peck Drywall and Painting serving Brevard County, Florida) about 10 years ago

I am with everyone else Jeremy, thanks for the clairification; I can use all the help I can get.

Posted by Lois Davies, Cape Coral & SW Florida (Century 21 Birchwood Realty, Inc.) about 10 years ago


For those with Outside Blogs, the AR always has "originally posted at" with a link to the OB.  This this a counterproductive reciprocal link?

Posted by Irene Kennedy Realtor® in Northwestern NJ (Weichert) about 10 years ago

Hi Jeremy,


Some great information !!!!!



Thank You

Posted by San Antonio Texas New Homes for Sale, Berkshire Hathaway HomeServices Hill Country ( about 10 years ago

Excellent information on linking and SEO. I learned something new. Thank you!

Posted by Michelle Minch, Home Staging Los Angeles and Pasadena, CA (Moving Mountains Design Home Staging, Pasadena, CA) about 10 years ago

I like it, this seems like a simple way to add links to all my blogs.  Thanks!

Posted by Rob Lang, Local Expert in Lawrence Kansas Real Estate Homes (At Home Kansas) about 10 years ago

Thanks for sharing, I'll take all the SEO tips I can get.  I have the signature set up but without any links.  Guess I'm half way there. 

Posted by Kryste Adams, Bend, Oregon Real Estate (RE/MAX Key Properties - Luxury Homes, Golf Course Homes) about 10 years ago

I read your blog where you stated signatures were coming to Active Rain and let me say THANK YOU.

I spent most of the afternoon battling with publisher and word trying to input a signature....I knew I was gone front Active Rain for too long.....

Now we need color fonts and I will really be happy!!!

Posted by Nancy Larson (I am a licensed referral agent in NJ) about 10 years ago

Still trying to get the lines closer together, probably something very simple, I hope I figure it out.

As a Realtor in NJ, you must have your Broker's info on everything, so our signature lines get a bit wordy.

Posted by Nancy Larson (I am a licensed referral agent in NJ) about 10 years ago


This is very helpful!  It drives me nuts to have to copy-paste it all the tima.

Posted by Marzena Melby, Realtor, Twin Cities Minnesota Real Estate (Coldwell Banker Burnet Realty) about 10 years ago

Jeremy ... this is a FANTASTIC article ... thank you!

Posted by Pippa Mac, The Woodlands TX Real Estate (Chevaux Group Realtor, The Woodlands and Spring) about 10 years ago

This is a really good explantion. I did not know the background on this nor did I realize the reciprocal link issue.

Posted by Cheryl Ritchie, Southern Maryland 301-980-7566 (RE/MAX Leading Edge almost 10 years ago

Jeremy - Thanks for posting this again... Was good then and good now... I think you even helped out on my own back then when this first became available... Thanks again

Posted by Robert Hammerstein, Bergen County NJ Real Estate (Keller Williams Valley Realty) almost 10 years ago


I have bookmarked this for further study. This is very helpful information.


Posted by Brian Madigan, LL.B., Broker (RE/MAX West Realty Inc., Brokerage (Toronto)) almost 10 years ago

Just what I needed!  Setting up auto signature now!

Posted by Anthony Giglio, AnthonySellsMN! (RE/MAX Advantage Plus) almost 10 years ago

Wow! Fantastic info, Jeremy! I’ve bookmarked your post. Thanks for sharing!

Posted by Bill Burchard, Broker, Realtor, Representing Buyers and Sellers (3B Realty: 951-347-3818, CA) almost 10 years ago

Priceless Jeremy ! Great post !

Posted by Sheldon Neal, That British Agent Bergen County NJ (Bergen County, NJ - RE/MAX Real Estate Limited) almost 10 years ago

This spelled out perfectly, thank you!

Posted by Shawn Rooker (Realty Austin) almost 10 years ago

This was good, Jeremy, in that you explained the whole one-way vs. reciprocal linking thing. I've got it now.

Posted by William James Walton Sr., Greater Waterbury Real Estate (WEICHERT, REALTORS® - Briotti Group) almost 10 years ago

Thank you for this post.  The more I read, the more it makes sense. I also learned where to get those cute little bottle caps from one of your prior posts. 

Posted by Lee Ann Obenauer (Metro Roberts Realty) almost 10 years ago

Thanks for the "heads up"   I'm gonna check it out today.

Patricia/Seacoast NH

Posted by Patricia Aulson, Realtor - Portsmouth NH Homes-Hampton NH Homes (BERKSHIRE HATHAWAY HOME SERVICES Verani Realty NH Real Estate ) almost 10 years ago


Thank you so much for this information.  I was not aware of the automatic signature being so new and I am glad I caught your blog.

Posted by Sylvia Theiste almost 10 years ago

Ha! And #2 is my link to you!

Bookmarking to read in detail later. Off to closing on my first AR referral!! :=)

Posted by Lori Cain, Midtown Tulsa Real Estate Top Producer (eXp Realty) almost 10 years ago

wow.... great information and thanks for sharing... gotta snag this post and re-read for emphasis

Posted by Vince McEveety (Gilleran Griffin Realty) almost 10 years ago

I was very confused about linking before reading your post, Jeremy. Thanks so much for the insight.

Posted by Aaron Seekford, Ranked Top 1% Nationwide 703-836-6116 (Arlington Realty, Inc.) almost 10 years ago

J, great juice to drink...thx's ~ dave

Posted by David Popoff, Realtor®,SRS, Green ~ Fairfield County, Ct (DMK Real Estate ) almost 10 years ago

Thx so much.  This post is awesome and I'm going to reblog in sec.  I read your previous post and implemented some of your ideas already; rest are still on "to do" list to complete by Labor Day.  I do have a signature w/ some links but still need to get around to optimizing that (as well as adding a header).  I will try to read your other post on this topic, too.

I love the screen capture to see # of inbound links.  What is the website address to do that?  I will also try that and start keeping track monthly.

Posted by Debbie Gartner, The Flooring Girl & Blog Stylist -Dynamo Marketers (The Flooring Girl) almost 10 years ago

Jeremy, this was just re-blogged today 8-5-10, and I am so glad it was...because it led me back to your blog which is SO FULL of GOOD INFORMATION!!!!  I'm subscribing!  Thank you for the excellent explanation about linking! They went over this a RainCamp a couple of weeks ago, but I am glad to get it "re-explained". I understand it better now! And I had just discovered the automatic signature, so I guess that's the next thing I need to get tuned up!

Posted by Lisa Orme, Broker/Realtor, ABR, CRS,GRI, PSCS, SFR, Notary Pu (The Master's Key Realty LLC -Windsor, CT - HARTFORD COUNTY) almost 10 years ago

Great explanation Jeremy.  Thanks.  If I have a link from my Active Rain blog signature to the home page of my web site and put a link to my ActiveRain profile on another page is that OK?

Posted by Al Raymondi, Ormond By The Sea Florida - Home and Condo Sales (Ocean View Realty Group in Ormond By The Sea Florida) almost 10 years ago

Wow, I have not done this !!!!!!!!!!! Fantastic post !!!!!!!!!!!!!!!!!!!!!!!!

Posted by Michael J. Perry, Lancaster, PA Relo Specialist (KW Elite ) almost 10 years ago


Great advie, and thanks so much for sharing it with us.  This is very helpful.  have a great weekend and all the best.

Posted by Ron and Alexandra Seigel, Luxury Real Estate Branding, Marketing & Strategy (Napa Consultants) almost 10 years ago

Great post Jeremy!!  Just another reminder to folks about our reblog feature, these are one-way links back to your blog posts. Great content gets reblogged by other members, this creates those one way links which in turn gets our members better SEO in the long run. 

Great content always wins! :-)

Posted by Brad Andersohn, ActiveBrad - 707.646.1876 (Executive Director of Education at eXp Realty) almost 10 years ago

This is great information. You explained this in a way that I had not heard before, and I think the graphics really helped. Now I understand the link iissue thingy much better, and I will review my signature.


Posted by Amy Law (Alliance Properties) almost 10 years ago

So if we're linking from our AR blog posts to our website, and our website has a "blog" link to our active rain blog, we miss the hottest google juice?  Should I make my website blog link go to a blogspot blog or something?

Posted by Jeff Ragan, Luxury Agent, Northern California (Ming Tree, Realtors Real Living) almost 10 years ago

Corinne- this can be used in place of it at the end of the article, or used in addition to it.  I don't see it causing a negative effect on SEO as you mention.

Lori- Darlin, no need to really focus on this post, as a client of mine, this was one of the first things we implemented into your SEO marketing strategy.

Aaron- Glad I could help you understand linking better.  So many times people get confused by this.

Debbie- I actually found the number of links by visiting Yahoo.  Once in there in the search bar type in link: and it will pull up the info.  You can also do this in other search engines.

Ocean View- as long as the links are from different domains you are fine.  Don't try & push your luck though by doing stuff like a link from to and a link from to the search engines are much smarter than we think.

ACTIVEBRAD! Another great place is also the outside blogs!  These links in the signatures carry over to there as well.  My inlinks are now at 5,602 thanks to people reblogging my content & my outside blogs!

Jeff- I am not understanding your question completely.... if you have your site pointing to AR and AR pointing back you have a reciprocal.  For the biggest & best bang for your buck, you need to point AR at your site & let it be.  The Google juice here is powerful & can really give a site a good shot in the arm!  Your blog on your site needs to be either a subdomain or a page.  Meaning it should have a URL like or for the best SEO.  If you have your site and then the blog on a service like or blogger, you are taking that valuable SEO and helping their platforms rank, not you as much.



Posted by Jeremy Blanton, Myrtle Beach REALTOR®- (Myrtle Beach Homes Blog) almost 10 years ago

Very good information, thanks for sharing.

Posted by Ira Bodenstein, NMLS#: 445143 (PNC Mortgage) almost 10 years ago

Fantastic!!!  I learn more and more everyday - Thank you!


Posted by Michael and Cheron Lange, Associate Broker, GRI (Solutions Real Estate) almost 10 years ago

Thanks, once again, Jeremy for your helpful post.  I have to dive into all of this in more detail!

Posted by Christine O'Shea (Christine E O'Shea Broker) almost 10 years ago

Thank you for this advice!  I'm very new to blogging, and appreciate the tips!


Posted by Tom and Cindy Wideman (Keller Williams Realty) almost 10 years ago

You give some of the BEST information on AR in my opinion! Thanks for the post. Great advice

nashville twitter nashville facebook nashville short sales nashville mls search nashville homes for sale Nashville short sales, Nashville MLS search, Nashville homes for sale, Franklin Tn homes for sale

Posted by The 1410 Group of Benchmark Realty, LLC (Benchmark Realty) almost 10 years ago

Awesome Jeremy, i just learned something. 

Posted by David Krichmar, ( - Legend Lending) almost 10 years ago


What a great read.  Thanks for taking the time to provide this useful information.

Posted by Susan Gaieski, Director for Social Media & Technology (Water Pointe Realty Group) almost 10 years ago

Jeremy my friend you are soo good in writing SEO Blogs. How come I haven't subscribed to one of your blogs yet?LOL. Great information sir. Thanks a lot. I am still a SEO Newbie. One day I will graduate as a Vet. Have a great weekend. Great post.

Posted by Lanre-"THE REAL ESTATE FARMER" Folayan, I don't make promises.I deliver results.SOLD HOMES (Keller Williams Select Realtors-Buy a home in Washington DC. Sell a home in Washington DC) almost 10 years ago

Jeremy:  Nice post and good info.  My signature looks like it could use some updating.  So, where does one get those cute little bottle caps?

Posted by Phil Boren, RE/MAX Gold, Roseville Homes For Sale (RE/MAX Gold, 916-218-7481) almost 10 years ago

The first thing I tell the agents I coach when we do their SEO and website makeovers is to scrub all links from their sites to AR. They should link one way from AR to their blog or site off of AR. But of course, having only one link from an authority site is not going to be able to compete against the top 10 on the SERPS without additional authoritative links to your website. We get dependent on AR. After all, it is such  a warm and fuzzy place:) Katerina

Posted by Katerina Gasset, Get It Done For Me Virtual Services (Get It Done For Me Virtual Services ) almost 10 years ago

Thank you Jeremy for the great information.  I hope you are having a good summer.

Posted by Wendy McSteen (Spring Realty Inc.) almost 10 years ago

Jeremy, you inspired me to change my signature immediately! Still needs tweeking, but thanks! It not has a link to my web site- you would think I would have figured that out before now! LOL

Posted by Sharon Alters, Realtor - Homes for Sale Fleming Island FL (Coldwell Banker Vanguard Realty - 904-673-2308) almost 10 years ago

Hey Jeremy,  You answered my question perfectly!  Thank you, thank you, thank you!

Posted by Jeff Ragan, Luxury Agent, Northern California (Ming Tree, Realtors Real Living) almost 10 years ago

Thank you very much.  I had no idea how to do this.  I am going to do it today!!

Posted by Lesley Wagstaff, For Real Estate and Mortgages (Re/Max Results Realty in Vancouver, BC) almost 10 years ago

Jeremy - thx for your response.  I currently tracking weekly - on week 2 and have seen increase in pages indexed and inbound links.  thx again.

Posted by Debbie Gartner, The Flooring Girl & Blog Stylist -Dynamo Marketers (The Flooring Girl) almost 10 years ago

Thank you Jeremy, you've given me some ideas on how to revise my signature.

Posted by Bill Travis, Broker/Owner (Captain Bill Realty, LLC) almost 10 years ago

Thanks Jeremy. Signatures are like a handshake: they're either cut-n-paste or they're memorable. This really caused me to think about making my signature the best it can be. I'm going to get that done NOW.

Thanks a bunch........

Posted by John Cunningham, Helping Phoenix Sellers and Buyers find each other (eXp Realty) almost 10 years ago

A while back I contacted Jason because I liked the design of his signature. It wasn't long after that I realized it wasn't just about the look but the seo juice as well. Now I have a signature on every blog post that I write.

Posted by Home Loan Search.Online (Home Loan Search Online) almost 10 years ago