ActiveRain Tutorials: 2 Billion Videos Viewed Daily, Are You Optimizing Video Online?

2 Billion Videos Viewed Daily, Are You Optimizing Video Online?

Using Video

Yesterday I read an article on Mashable that YouTube recently passed 2 Billion views a day on their network.  YouTube, a company that recently celebrated their 5th birthday has become quite the major component to any businesses online marketing strategy.  Whenever I am doing online consulting with a client regarding their social media marketing strategy, I always try to encourage them to integrate video as a main component of the online marketing strategy.

Next to behemoth search enging Google, YouTube (which is actually owned by Google) is the second most used search engine in the world.  Companies can gain instant notoriety by establishing a solid video online.  Examples: Remember the Social Media Revolution? This video regarding some statistics on the power of social media gave a businesses YouTube channel an instant jolt of traffic.  Or maybe you remember the infamous song of how United Breaks Guitars? The band Sons of Maxwell became overnight successes because of their catchy tune about how United Airlines broke a guitar and refused to pay for it.  They created a quick video poking humor at the event & within no time the video had been viewed over 8 million times.  Their success was so great they even created another video United Breaks Guitars Breaks My Career that basically says thanks for destroying our gear, you made us famous!

So how does someone optimize their efforts on YouTube & other video sites? Well, there are a few things that if done consistently will help you to get the best results.

1. Tagging & Title of Video. Just like when you write a blog, the title of the video is one of the most important parts.  I had a client who had a video that was really good on something that people would want to see, but the title was done all wrong.  In fact, it had just the basic random title that the video camera named it when they downloaded the video.  When the client uploaded it to YouTube, they never took time to change it and could not understand why their video was not getting much traffic.  So, we renamed the video to a term people would search for & the video started to take off almost instantly.  Now, that video has over 1,100 views!  The tags are also important on a video because they help to categorize your video properly to be searched.  I find myself going to YouTube now for answers on a question rather than search engines.

2. Distribution of Video. The second thing most people is load their video to YouTube but nothing else.  Nowadays we all have Facebook, Twitter, websites, blogs, Posterous accounts & more.  YouTube has now made it really easy to distributet your videos out to other networks.  When I take my reach of all these networks & add them together, it is well over 8,000 people.  Why not share those videos with that audience?  The more exposure you can give to a video, the more likely it is to be viewed by masses.  Not to mention, those who watch the video & like it will then also share it on with others. Each person has a wide net of connections and you can see quickly how your video can then spread like wildfire!

Online Consulting- Using Video3.  Keeping it to the point. Have you ever clicked on a video to watch & as it starts you see it is 8:39 and you just do not want to sit there that long?  Videos that drag on longer than 3-4 minutes normally have a lot higher viewing level than those that are 8-10 minutes.

In addition to these three tips on how to optimize the use of YouTube & other video services, here is a post I wrote a while back on how to create effective videos.  This post shares with you 5 really basic tips on how to make videos that people will actually sit & watch without having to spend thousands of dollars to have the videos produced.  It covers things like music, how to pan shots properly, and much more.  It is a great beginners guide to starting on video.

In closing, if you are not yet using video in your marketing strategies, it is definitely time to start exploring this.  One final piece of advice:  You do not need to be a professional videographer to create good video.  Most videos that go viral are ones shot with basic digital cameras, flip cams, and most of the times are not even edited.  So do not allow things like that hold you back from getting started.  Raw video can be just as beneficial for your business as one that is shot by the pros.  If you want some assistance in getting started with this, feel free to contact me and I can help you.  The biggest key however, is to just get started!

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Comment balloon 45 commentsJeremy Blanton • May 18 2010 11:02PM

Comments

I'm learning, I'm learning as fast as I can!!!!

Posted by Loreena and Michael Yeo, Real Estate Agents (3:16 team REALTY ~ Locally-owned Frisco TX Real Estate Co.) over 8 years ago

Videos and Youtube are the way to go for exposure.

Posted by LLoyd Nichols, SW Florida Homes (Premier Florida Realty of SWFL) over 8 years ago

No Problem Raine, but im Jeremy :)

Lloyd- exposure is definitely attainable with YouTube!

Loreena- You are doing great!

Posted by Jeremy Blanton, Myrtle Beach REALTOR®- myrtlebeachhomesblog.com (Myrtle Beach Homes Blog) over 8 years ago

I'm curious about how many online homebuyers search for videos vs. blogs or websites. I agree video is worth exploring but feel it's overall impact is still very minimal.

Posted by John Novak, Henderson, Las Vegas and Summerlin Real Estate (Keller Williams Realty The Marketplace) over 8 years ago

Featured @ Club Chaos

Posted by C Tann-Starr (Tann Starr & Associates, Inc.) over 8 years ago

I get so overwhelmed, with what I must do to grow my business. Video is something I diffently will do, I just have to get to it.  (sorry about the previous post) Jeremy  ;0)

Posted by Raine Spivey, Realtor (REIGN REALTY) over 8 years ago

Let's see over the 2 Billion videos viewed in one day. I still remember when McDonald's was advertising their 1 Million big macs sold! The future is now and your tips show the way. I need my clone to get to work!

Posted by Emily Medvec Qualifying Broker, Realtor | Serving Santa Fe & Northern NM (Hello Realty Partners) over 8 years ago

I'm still working on doing more video.  I just feel so stiff talking to no one except a camera.

Posted by Christine Donovan, Broker/Attorney 714-319-9751 DRE01267479 - Costa M (Donovan Blatt Realty) over 8 years ago

This is some good stuff, I am getting ready to do a new batch directly

Posted by Delaware Junk Removal Residential And Commercial Hauling Clean Outs, Whole House Clean Outs, Basements, Garages, Attics (Delaware Junk Removal 302-530-9186) over 8 years ago

Thanks Jeremy for the info. Learning never ends.

Posted by Bill Desai (Bill Desai Real Estate Services, Ontario, CA Lic. #01029863) over 8 years ago

True confessions:  I've never posted to YouTube.  Can someone point me to a good tutorial on getting started?  Jeremy?  Anyone?

Posted by Ray Mikus, Green Means Go! (Green Light Real Estate) over 8 years ago

This is a keeper for me, having recently uploaded 30 videos to youtube and I was not sure how to maximize it's juice

Posted by Fernando Herboso - Broker for Maxus Realty Group, 301-246-0001 Serving Maryland, DC and Northern VA (Maxus Realty Group - Broker 301-246-0001) over 8 years ago

Hi Jeremy! Talk to you soon. XO

Posted by Susie Blackmon, Ocala, Horses, Western Wear, Horse Farms, Marketing over 8 years ago

Jeremy - These tips will help many people take into account optimization issues to maximize video views.

Posted by FN LN over 8 years ago

Hi Jeremy:  Thanks for the good information.  This is the next thing on my list to conquer. 

Posted by Wendy McSteen (Spring Realty Inc.) over 8 years ago

Great information Jeremy. We do have a channel on youtube and I have playlists for our current and sold listings. I still need to work on more views.

Posted by Dick and Dixie Sells, Realtors, Tampa Bay Florida Homes For Sale (Sells Real Estate, LLC) over 8 years ago

Great information Jeremy. I bought Sony Vegas Pro so I can do a little more than raw video. I'll get started soon.

Posted by Bill Travis, Broker/Owner (Captain Bill Realty, LLC) over 8 years ago

Thanks for making this strategy sound easy to begin and not so intimidating!

Posted by Dan Schwieder, Dan Schwieder - Broker (R.I.M. Realty) over 8 years ago

Thank you for all this great information about using YouTube to advantage. I have started making videos, but haven't fully integrated it into my marketing.

I liked this post so much I reblogged it. Thanks!

Posted by Michelle Minch, Home Staging Los Angeles and Pasadena, CA (Moving Mountains Design Home Staging, Pasadena, CA) over 8 years ago

Hello Jeremy - Thanks for the great tips.  I really need to start doing some video!

Posted by Andy Chaudoir, Your Home Inspection Connection in Central Texas (Professional Inspection Services - Georgetown, Texas) over 8 years ago

Thanks for the insight. I am going to start doing this on my end!

Posted by non non over 8 years ago

I also go to YouTube for a lot of my searching...especially on 'how-to' do things.  I have my channel and spent hours last night trying to view videos that could show me how to increase views.  I'm still confused on how the channel tags work as it doesn't allow too many words to be typed in.  It says words are separated by space (not commas) so I'm confused on what the best tags would be to put in that spot.  Any suggestions you have would be greatly appreciated!  Also, when you upload a home video tour, which category is most effective...people/blogs or travel/events?  Thanks for your post(s)!

Posted by Terri Adams-Scott, Realtor, Walnut Creek CA Real Estate (J. Rockcliff, REALTORS) over 8 years ago

Jeremy, thanks for the post. I hate to admit I have not been using videos or YouTube. I guess it is time to learn something new.

Posted by Ted Tyndall, FL Homes for Sale-Palencia, World Golf Village,Nocatee,St. Augustine (Davidson Realty Inc.) over 8 years ago

that is staggering... I thought I misremembered when I posted "about a billion" views daily... wow

Posted by Vince McEveety (Gilleran Griffin Realty) over 8 years ago

Hi, Jeremy. I really need to use videos more, and then I need to optimize them so that they actually show up in searches and things. I read 'Crush It' over Xmas, and I was pumped to start doing video. Then, I did my first one, and decided I needed a face lift before going to video. Anyway, suffice to say that I have not gone to video yet.

Posted by Melissa Zavala, Broker, Escondido Real Estate, San Diego County (Broadpoint Properties) over 8 years ago

It takes a while to get used to incorporating videos into the expansion plan. I'm still learning how to do it, but little by little I'm making progress!

Posted by Tamra Lee Ulmer, FORCE~NRBA ~ Over 1000 REO Assets SOLD! (Arizona Resource Realty) over 8 years ago

Hi Jeremy,  2 billion !  Other than scam letters from those Nigerians I have no idea how many 2 billion is of anything !

Posted by Bill Gillhespy, Fort Myers Beach Realtor, Fort Myers Beach Agent - Homes & Condos (16 Sunview Blvd) over 8 years ago

Hi Jeremy,

I completely agree with this.  Real Estate Videos on Youtube expose your product nationally and internationally.  I've shot two Househunter application videos and I've come to realize that it's quite difficult to shoot good video, you have to choreograph where you are going to move, what you are going to say, keep it short and also worry about lighting.   

Posted by Peter Tamura, BANNOCHIE TEAM (Coldwell Banker Select) over 8 years ago

Hey Jeremy, what camera would you recommend?

Posted by Tammie White, Broker, Franklin TN Homes for Sale (Franklin Homes Realty LLC) over 8 years ago

Well thank you for the "heads up" on videos.

Patricia/Seacoast NH

Posted by Patricia Aulson, Realtor - Portsmouth NH Homes-Hampton NH Homes (BERKSHIRE HATHAWAY HOME SERVICES Verani Realty NH Real Estate ) over 8 years ago

Great adivce, looking into video right now.

thanks for the post.

tom

Posted by Tom Ramsey (Century 21 Northland) over 8 years ago

Thanks for sharing.

We plan to shoot some video this Friday. Wish us well!

Posted by Susan Hamblen, Making the world a happier place...one client, one (Exit Realty Achieve) over 8 years ago

Video is not an add on, it is the big brother sibling of the real estate marketing family. Hundreds of thousands of views on our real estate/community 400+ video collection makes your blog post a sermon to the choir. Amen. Video is only used by 1% of REALTORS though..so if you do it right, you reap the rewards, get the real estate buyer's eyeballs/ear drums. And all those emails, phone calls, visits, sales. Your buyer is no longer just local in the Global Village. He knows diddly on your area and you need to show him, sell him on the spot to buy the real estate you have a sign on. Use community videos..not selling a stick or inch of real estate like this simple ME soap box derby video with over 10,000 hits. You meet, eaves drop on conversations, see the people that make the area special. Not just the real estate. When asked what is your area like...show them, don't tell them. Video hits all the senses, takes the buyer to your area when he is killing time at an airport with an hour to spend in your area (on line).  You are so right Jeremy. And remember 40% of a video is the audio. Don't waste it with Kenny G, or some Broadway musical sound track that makes your buyer wonder where the heck did they find that score, and why did they just toss it on to avoid "dead air" or silence?

Posted by Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY) over 8 years ago

Jeremy,

Very nice reminder, thank you.

Posted by Ron and Alexandra Seigel, Luxury Real Estate Branding, Marketing & Strategy (Napa Consultants) over 8 years ago

Hi Jeremy~ I guess I should start using that flip video camera that I bought two years ago!

Posted by Vickie McCartney, Broker, Real Estate Agent Owensboro KY (Maverick Realty) over 8 years ago

Jeremy - Up until now my computers didn't have enough Ram in them to work with Video... Just got my new desktop... Lookout world... New batteries in the flip and here I go... Thanks

Posted by Robert Hammerstein, Bergen County NJ Real Estate (Keller Williams Valley Realty) over 8 years ago

Teri- The tags I am referring to are  in regards to individual videos.  Each one has it's own tag & title.

Tammie- The flip cams are really great & rather inexpensive.  Definitely the easiest to use.

Posted by Jeremy Blanton, Myrtle Beach REALTOR®- myrtlebeachhomesblog.com (Myrtle Beach Homes Blog) over 8 years ago

This is one place I need to work on....oh the lack of hours in the day!

Posted by Katrina Cole, Inlanta Mortgage, Business Development Manager (The Jonathan Arnold Team of Inlanta Mortgage) over 8 years ago

Hey Jer!

Thanks...again!

Revamping everything to include video...

Posted by Brian Morgenweck, Broker/Owner, GRI, CRS, ABR, SRS (Power Realty Group, LLC Bergen County, NJ ) over 8 years ago

Jeremy, I'm going to forward this to Frank because he handles all our YouTube videos. Putting videos on all our sites is a great idea!

Posted by Sharon Alters, Realtor - Homes for Sale Fleming Island FL (Coldwell Banker Vanguard Realty - 904-673-2308) over 8 years ago

These numbers still amaze me. And still suck since I got on board with YouTube when if first started, then burnt out on video over a year ago >.< Ugh! I used to absolutely love to vlog, and create all kinds of videos. Now it's total, unwanted WORK!  =(

Posted by Lisa Hill, Daytona Beach Real Estate (Florida Property Experts) over 8 years ago

Jeremy,

There is so much to learn, but I am working hard to keep up!  :)

Posted by Marzena Melby, Realtor, Twin Cities Minnesota Real Estate (Coldwell Banker Burnet Realty) over 8 years ago

Your information is timely for me.  My new Kodak Zi7 is due to be delivered tomorrow and I can't wait to get started.

Posted by Marlene Hoffman over 8 years ago

I'm going to be starting to video very soon. Have all the equipment, and just need to learn how to edit the video in my new software.

Posted by Bill Travis, Broker/Owner (Captain Bill Realty, LLC) over 8 years ago

I've played around with video but am going to get serious about it now. Good info on properly adding a title and tags to video.

Posted by Tim Storm, Orange County FHA and VA Home Loan Specialist (Home Point Financial) over 8 years ago

Participate