ActiveRain Tutorials: Increase Blog Traffic- Understanding Your Keywords

Increase Blog Traffic- Understanding Your Keywords

Today we continue our series on how to blog and increase your blog traffic by discussing the subject of keywords.  In case you missed my last post, you can read it here and pick up a few more good nuggets on how to increase your blog traffic.

Keywords are by far one of the most misunderstood components for any blogger.  Usually they can pick out the few big keywords for a product/service, but have a very hard time finding the balance of terms that will rank well in the search engines as well as deliver a good amount of traffic to your site.  While it may be easy to dominate the first page of Google for a term like: “best real estate agent in Myrtle Beach South Carolina,” if that term receives less than 10 visits per month, is it really helping your business to spend time writing on that term? Granted, the leads that come directly from that are going to be very solid, your number of them will be few & far between.

On the other end of the spectrum, if I am in real estate, do I really want to try & rank for terms like Myrtle Beach Homes or Myrtle Beach real estate?  Those terms receive high amounts of traffic and and are going to be very difficult to garner page one results without a lot of work, content creation, and probably even hiring an SEO company.  Not to mention the quality of your lead is not very good either.  These broad general terms can generate lots of traffic, but very few transactions.  I remember an agent once that ranked for the top of the SERPS for a major term and got hundreds of leads each month.  He knew they were a waste of time, so he just handed them off to newbies in the industry and if they struck gold, collected a nice fat referral check.

So what should I be looking for in regards to keywords to increase blog traffic?

Take a look at this graph first to understand what section of keywords we are targeting:

We want to target the keywords in the green section to hopefully return the best results.  This means the terms that are showing a few thousand searches per month but not those with hundreds of thousands of searches.  They will deliver more traffic than those in the yellow with the quality of lead being better than terms in the red section. These terms are going to take a little bit of work to get to page one of Google, but will also send a few hundred hits to your site each month.  The leads will be a higher quality than the red section of our graph.  These people are not doing just general searches, they are doing searches that are more specific to a service or product and therefore are a little bit better quality.  When you see your site taking over page one of Google on these types of terms, that is when your phone will start ringing and sales will begin to skyrocket.

Determine Top 5 Keywords to Increase Blog Traffic and build from there.

The other day I was having a coaching session with a client, and we were developing the best keywords for his business.  He has invented a great piece of fitness equipment and hired me to assist him with his onlie presence.  I asked him to give me his top 5 keywords and from that we began to develop an in depth spreadsheet of keywords.  One of the keywords he gave me was “cheap workout equipment.”  I entered this term into Google Adwords and began to review the results.  The term “cheap workout equipment” is only being searched around 1,000 times per month, but a minor adjustment to “cheap exercise equipment” takes that number up to 8,100!   So, before you write your next post, take a few moments to determine what types of keywords to use.  A slight alteration can be the difference between 10 visits to your site and 1,000.

If you have any questions on how to increase your blog traffic through selecting the right keywords, feel free to ask in the comment section or contact me directly if you would like assistance determining the best keywords for your business.

Originally Posted at: 210 Consulting- Social Media Advisors

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Comment balloon 17 commentsJeremy Blanton • August 10 2010 05:16PM


This is something that I have been thinking a lot about lately.  I don't think I have been really taking full advantage of the keywords when posting. Looking back, some of them are just plain silly!


Posted by Holly Weatherwax, A Great Real Estate Experience ( Associate Broker, Momentum Realty) over 8 years ago

Great tips Jeremy and you have explained this is an easy to understand manner.

Posted by Cameron Wilson, The Short Guy - Murrieta,Temecula,Menifee Californ (Labrum Real Estate) over 8 years ago

I try to include my keywords but you are right Holly, sometimes it just seems silly.  Like me trying to get Homes in St Augustine or Marsh Creek in this posting.

Posted by Marjorie Taylor, New Homes in St. Augustine Florida (Riverside Homes) over 8 years ago

Jeremy,, refining my keywords is something that I need to work on and give more though to.  I know what I want to be found by, but I have to use the words more effectively.

Posted by George Souto, Your Connecticut Mortgage Expert (George Souto NMLS #65149 FHA, CHFA, VA Mortgages) over 8 years ago

Hi Jeremy....Thanks for the good information

Posted by San Antonio Texas New Homes for Sale ( over 8 years ago

Jeremy - Good information - very clear and consise.  I need to spend more time researching my keywords and make sure that those keywords that I choose to use are going to be the most effective. 

Posted by Vicki Pedersen, Providing Exceptional Real Estate Service (Pedersen Real Estate) over 8 years ago

Thx.  Great tips.  But, I am a tad confused...are you saying he would be better w/ the words that produced 1,000 since it's in the yellow section or the one w/ more hits that would be in the red section.  I understand conceptually the idea behind this chart, but I'm still thoroughly confused on how to implement for my biz.  How do I find the yellow terms?

Posted by Debbie Gartner, The Flooring Girl & Blog Stylist -Dynamo Marketers (The Flooring Girl) over 8 years ago

Debbie- You want to hit in the green section.  Terms that are being searched eachmonth between 3-20k times.

Posted by Jeremy Blanton, Myrtle Beach REALTOR®- (Myrtle Beach Homes Blog) over 8 years ago

Good information, christa learned alot from your seminar. I am back now and will be teaching her to use the back end of word press. Thanks for all your help.

You are one smart cookie, and I need to talk to you about something. LOL

Posted by Missy Caulk, Savvy Realtor - Ann Arbor Real Estate (Missy Caulk TEAM) over 8 years ago


It amazes me how just one word can make such a huge difference.

I sometimes wonder what would happen if I made the Crap-A-Rama public. Would I dominate the search engines with the word Crap? :)


Posted by "The Lovely Wife" (Broker Bryantnulls Wife) The One And Only TLW. (President-Tutas Towne Realty, Inc.) over 8 years ago

Hehe TLW- We could probably take over the world of Crap if you wanted to :)

Missy- I look forward to that time :) Tell Christa if she needs anything to call me.

Posted by Jeremy Blanton, Myrtle Beach REALTOR®- (Myrtle Beach Homes Blog) over 8 years ago

I have become a key word addict since I have joined ActiveRain.

Posted by Harry F. D'Elia, Investor , Mentor, GRI, Radio, CIPS, REOs, ABR (Real Estate and Beyond, LLC) over 8 years ago

Thanks for the reminder, and the example with your client. I will revisit my keywords.

Posted by Michelle Carr-Crowe Just Call 408-252-8900 Top 1%!, Family Helping Families Buy & Sell Homes 40+ Years (Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty) over 8 years ago

Thanks for this...I started blogging a few weeks ago and wow, there is always something new to learn!

Posted by Susan Haughton, Susan & Mindy Team...Honesty. Integrity. Results. (Long and Foster REALTORS (703) 470-4545) over 8 years ago

Thanks for the information on key words, I do have some problem understanding the best ones to use.

Posted by Diane Williams over 8 years ago

Jeremy - Great tips. I'm always looking for way to improve my blogs with keywords.

Posted by Robert Schwabe, Orange Park Real Estate (EXP Realty) over 8 years ago

Great post!  I have a question....when i am creating a blog post for example on AR, am I better off using the same tag words over and over again or no?

Posted by Kristin Johnston - REALTOR®, Giving Back With Each Home Sold! (RE/MAX Realty Center ) over 8 years ago