ActiveRain Tutorials: 3 Reasons Why Goo.gl Rocks!

3 Reasons Why Goo.gl Rocks!

Today I took some time to play with a new favorite of mine Goo.gl.  This is a great product that the search engine giant created that simply rocks.  What Goo.gl does is allows you to shorten links quickly and easily.This feature alone is nice, but it isn't the reasons that fell in love with this new product.  There are three major pieces that I simply love with Goo.gl.  Here's a short synopsis of it.

QR Codes

Goo.glQR Codes are the newest & latest craze that is sweeping the digital community.  Many think it is a way to make paper marketing once again effective.  Personally, I don't think things are quite there yet. I understand the concepts of QR codes and think they are cool, but unless consumers have a smart phone they cannot use QR code.  I have seen many people starting to remove all their contact information and placing just a QR code there for people to scan.  I am all for cutting edge technology but, I think that is a little more on the bleeding edge.  Nevertheless, you can create them very quickly and easily by using Goo.gl.  All you need to do is add .qr to the link.  I simply copied the image and then linked to it and the QR code to the right was made.  In the future as QR codes continue to grow in popularity, I see Goo.gl becoming a very important tool used to creating them.

Goo.gl Allows Easy Link Tracking

Wonder how many people are really clicking on the links you share on Facebook, Twitter, and more?  If you shorten the links with Goo.gl, you can then track instantly how many times your links are clicked upon and also where your efforts are paying off.  I ran a test earlier today with one of Jason Crouch's posts on Using Social Media to increase Face to Face Meetings. I then shared the shortened link on Facebook and also on Twitter. You can see the results below.  It shows you how many clicks, where they clicked in and also you can see the time where I posted it as well as when Jason did.  At both times there was a quick spike in traffic.

Goo.gl Tracking Results

The other things I enjoy is that Goo.gl shows me what browswers, what country and also what platforms the person was using when they clicked the link.  I know, you may be thinking who cares about how many times something gets clicked and where they click from, but three situations where you may care.

1.  Clients want to know what your online marketing efforts are doing for them. Ever have a client that wants to just see the numbers?  This happens so many times when things may not be going perfect.  You are doing your job, it is just taking a little more time to bring the results they expect.  The next time you have someone ask you well what is going on with (insert so many things here) that you could respond with, let me see what type of clicks we are getting.

When the client sees that you have generated 28,000 clicks, they will be able to see that you are doing a good job and hopefully reduce the heat.

2.  What network is my sweet spot? I share things on Facebook all the time but don't really see a ton of interactions on my Facebook profile or our company Facebook Page in comments/likes.  But when I started doing the test, I noticed quickly that on my first test link that Facebook connections clicked on the link a lot more than those on Twitter.  While Google Analytics gives me some of this info, I am not crazy about the fact that it takes time for the analytics to update.  With Goo.gl it updates instantly.  I am a big fan of instant results. (not a Google Instant pun)

3. Effective Time Management. Ever wonder what time of day is best for you to be tweeting and sharing info?  Well, with Goo.gl you can quickly and easily view when your links are getting more clicks and adjust your strategies accordingly.  Test it out over few different days and times and you will learn quickly.

Collaborative Link Tracking

If you are like me, you work on projects from time to time with teams.  Or maybe even with just your clients.  One of the coolest features that Goo.gl does is allow you to create a shortened link, give to a group to share and then also let the entire group track the Results.  In the first comment below you will see a link to track the clicks on this post.  So if you want to share the Goo.gl shortened link for this post and see what type of traffic you generate you can.  Anyone and everyone that you want to share the data with can by simply visiting a URL.

No longer will clients be contacting you wanting updates on numbers. They can simply follow along with you as you share with your online friends about their product or service.

Go give Goo.gl a try now!  By the way, all the links in this post have been shortened, so when you click around, I am gonna know! :)

Originally Posted at: 210 Consulting- Social Media Advisors

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Comment balloon 19 commentsJeremy Blanton • October 02 2010 06:03PM

Comments

Jeremy... just as I learn one thing, something else pops up... just so much to keep on top of. Katerina  Gasset brought some of the same up. Overall, this seems like an awesome tool and some things you talked about that Katerina didn't... thanks for sharing.

jeff belonger

Posted by Jeff Belonger, The FHA Expert - FHA Loans - FHA mortgages - USDA loans - VA Loans ( Social Media - Infinity Home Mortgage Company, Inc) about 8 years ago

This sounds like a very cool tool.  I have been using hootsuite to shorten URLs but it doesn't have the tracking ability this one does.

Posted by Jenny Durling, For Los Angeles real estate help 213-215-4758 (L.A. Property Solutions) about 8 years ago

I usually use bit.ly and there are lots of sites that will create QR codes (I'm with you on the bleeding edge thing, btw) and I use statcounter more than analytics because its instantaneous. Having said all that, a one stop shop would be nice...

Posted by Julia Odom, Chattanooga Homes for Sale (Select Realty Professionals) about 8 years ago

Great info Jeremy, I will have to try it.  Thanks for sharing!

Posted by Christine OShea (Christine E O'Shea Real Estate Broker) about 8 years ago

wow i would have never known. I bookmarked your blog to go check all this out.  thank you for sharing.

Posted by Kim Boekholder Utah Real Estate, Broker, Results Real Estate (Results Real Estate 801.580.5624) about 8 years ago

Katerina did an excellent blog on this yesterday also.

Posted by Damon Gettier, Broker/Owner ABRM, GRI, CDPE (Damon Gettier & Associates, REALTORS- Roanoke Va Short Sale Expert) about 8 years ago

Jeremy- In Europe the QR code is the norm. Entire companies replace their signage and instead have HUGE QR codes in their place. Of course, in Europe nearly everyone has a smart phone. It is a way of even paying for their groceries, etc. So if you have clients that come from Europe, like we do in Sunny Florida- this is a perfect bus to jump on. 

If you are on the west coast and have internationals from the Pacific Rim buying in your area, like LA and San Diego- then the QR code once again will be welcomed and expected. In places like the Philippines, they do everything with their phones including all their banking, down to buying cigarettes at the local convenience store. 

We have a few more things up our sleeves that we will share on how to use the QR code to gain listings. Katerina

Posted by Katerina Gasset, Get It Done For Me Virtual Services (Get It Done For Me Virtual Services ) about 8 years ago

Jeremy,

"Effective time management"; that is a great concept; when to post, tweet or update.

Steve

Posted by Steve, Joel & Steve A. Chain (Chain Real Estate Investments & Mortgage, Steve & Joel Chain) about 8 years ago

Ann Arbor Real Estate TalkGot it!

Posted by Missy Caulk, Savvy Realtor - Ann Arbor Real Estate (Missy Caulk TEAM) about 8 years ago

I am just learning this and wrapping my brain around it.  Played with it and it is simple.  Personally I wouldn't remove my contact info in lieu of QR but I can add it :)

Curious on how much of our population uses this?

Posted by Renée Donohue~Home Photography, Western Michigan Real Estate Photographer (Savvy Home Pix) about 8 years ago

Great information here, Jeremy. I just got a Droid X and can now at least read the QR codes but I guess time will tell if they can be used effectively by us in the field.

Posted by Dan and Amy Schuman, Luxury Home Specialists (Howard Hanna Real Estate Services) about 8 years ago

We are getting to a point where tracking social media results is becoming more and more technically plausible.  This is a big step...

Posted by Lane Bailey, Realtor & Car Guy (Century 21 Results Realty) about 8 years ago

I had to try this too. 

Posted by Peggy Chirico, REALTOR® 860-748-8900, Hartford & Tolland County Real Estate (Prudential CT Realty) about 8 years ago

Renee- I would be curious to hear about the population using it too.. I am guessing it is still rather small in the US.  Not many own smart phones, and not a bunch are familiar with QR and have a phone capable.

Posted by Jeremy Blanton, Myrtle Beach REALTOR®- myrtlebeachhomesblog.com (Myrtle Beach Homes Blog) about 8 years ago

Jeremy,

 

I never understand a single word you write, but I appreciate your level of knowledge and dedication!

 

Thank you.

Posted by Dianne Bartlett (Brightside Realty, LLC) about 8 years ago

I like it. I'll probly add these to biz cards.

Kinda creeps me out at the same time. Reminds me of an 2000 year old story where people are marked with a number...........

Posted by John Cunningham, Helping Phoenix Sellers and Buyers find each other (eXp Realty) about 8 years ago

Jeremy, thanks for such an AWESOME post! I'm going to re-blog this...thanks again! :)

Leilani

Posted by Bob & Leilani Souza, Greater Sacramento Area Homes, Land & Investments (Souza Realty 916.408.5500) about 8 years ago

Google has so many great tools. Thanks for showing me some new avenues to pursue.

Posted by Troy Pappas, Virginia Beach Home Inspector (Safe House Property Inspections) about 8 years ago
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