ActiveRain Tutorials: Google Instant And How it will Change Keywords

Google Instant And How it will Change Keywords

Google Instant was recently released by the search engine giant which I believe will be making some major changes in the way consumers search online.  What this allows is for people using the search engine giant to begin the search process while you type in the term you are searching for. No longer to you have to type in the entire phrase and then wait for it to bring you back results.  Because of this, I think there will be some major changes coming in the way keywords are determined for your website.

Changing Keywords from Google InstantFirst, the Longtail Shift

Longtail Keywords have been a major player in the success of so many websites over the past few years.  People have been able to generate large sums of business by skipping the major terms and focusing on all the other things applicable to their business.  By doing this, you were able to rank well on specific keywords and get those people first and foremost.  The quality of these leads are great and more likely to turn into a transaction.  But, with the implementation of Google Instant, I think this will begin to shift.  People will no longer take the time to type in longer terms like before.  From playing with Google Instant most of the morning I found that after the first 3-4 words of a search term I was normally able to find something that fit what I was looking for.  So the number of people doing 6-10 word searches will begin to drop dramatically.  This means 2 things:

1.  We will need to start learning more condensed keywords to do instead.  So if my keyword before was "how to tie a full windsor knot video," I need to now focus on the term "How to Tie a." because when you type those first four words, Google has already displayed multiple videos that will show you exactly what you wanted to learn.

2.  The quality of those still doing the extra long search will be even stronger.

Bye Bye Plural Words

Changing Keywords from Google InstantOne of the terms that our business has been able to always rank well because of it being part of the name of our company is Social Media Advisors. We've dominated page one of the search engines since almost the inception of our website.  But, now when someone goes to Google and starts to type that term, they will get all the results they would want by simply typing "social media advisor" and will get all the results they need.  They don't need to add the plural S anymore to find what they want.  In fact, you could simply type social media advis and find the same results.  For our company, we will now need to change some of our keywords to rank on better terms.

This means for sites, your keywords will need to be updated.  If you are in the real estate industry for example, you no longer need to fight to rank on terms like Myrtle Beach Homes, or Myrtle Beach Houses you can now focus on just Myrtle Beach Home and other singular terms. If you are some of the early adopters to these new sets of keywords you will be able to get established on the singular terms before others realize the change.

The Art of Typos

This SEO tip has been around for a while, but with the implementation of Google Instant, it becomes even more important.  How many times have you made a typo when entering a search term in Google?  If you are anything like me, it happens probably multiple times each day.  Since the new search engine will auto-fill results without needing to correct the typos.  So, while it may seem a little crazy to do, but focusing once in a while on typo keywords could bring you massive amounts of traffic with Google Instant.

Your competitors won't be able to understand how your business is doing so well while they are struggling.  All because you did a few simple typo error terms that are showing up ahead of them in the search engines.  It's a great source of traffic and can be an even great source of revenue!

So now that Google Instant has been released, it is time to revisit your keyword research for your site's search engine optimization and figure out what the newest things we should focus on.  As always, if you need our services to assist you with the search engine optimization of your site, you can contact us if you need help with your social media needs.

Photo Credit: Change Coming

Originally Posted at: 210 Consulting- Social Media Advisors

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Comment balloon 67 commentsJeremy Blanton • October 11 2010 11:14AM

Comments

Use it all the time!  Thanks for making others aware!

Posted by Collette Sarmento, 781*258*9718--Your Agent For Life (Cameron Real Estate Group) about 8 years ago

As always Jeremy, great content, great advice!  Finally something I should excel at:  typos being my keywords!  Thanks (I've suggested this)

Posted by Susan Emo, Kingston and the 1000 Islands Area (Sotheby's International Realty Canada - Brokerage) about 8 years ago

I've suggested also....this is great information and thank you for sharing!

Posted by Wallace S. Gibson, CPM, LandlordWhisperer (Gibson Management Group, Ltd.) about 8 years ago

Thank you so much for explaining and posting this.  I was noticin this yesterday when I was looking at my search terms.  Exciting and scary at the same time.  Now, that I understand this better, based on above, can't wait to find some time to play around with this.  I hope this gets featured.  Thank you.

Posted by Debbie Gartner, The Flooring Girl & Blog Stylist -Dynamo Marketers (The Flooring Girl) about 8 years ago

Thanks for making me aware of this new change in keywords. It is important to stay up with all of the tech changes that keep happening.

Posted by Paul Walker, Scott AFB IL Area Realtor (Equity Fifty Five Realty, LLC) about 8 years ago

Jeremy,

Thank you for the heads up on the new Google Instant.  We really appreciate your explaining and helping all of us succeed.  All the best. A

Posted by Ron and Alexandra Seigel, Luxury Real Estate Branding, Marketing & Strategy (Napa Consultants) about 8 years ago

Great info Jeremy...and thanks for keeping us updated on the change!

Posted by Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo & Home Sale Specialists (The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803) about 8 years ago

I don't think people will stop typing a key word search because they see what they need before they are done typing.  To me, this Google Instant is a big annoyance factor.  I get annoyed that Google presumes it knows what I'm going to type. 

With that being said, the one place it might save some time as far as typing goes is on mobile devices.  There, it does take time to peck away, one letter at a time.  So maybe it would be a big deal if more searches are done on a mobile device.  But I wouldn't think that most real estate related searches are going to be done on mobile devices, at least not the ones that are searching for detailed information.

Posted by Tim Maitski, Truth, Excellence and a Good Deal (Atlanta Communities Real Estate Brokerage) about 8 years ago

I've been using Google Instant and didn't even consider this.  You are correct, after 3-4 words you usually hit on what you are looking for.

Posted by Steve Roake, The Brian Ernst Realty Group (eXp Realty) about 8 years ago

Thanks for the advise as you are the first SEO article I have read on AR that I think I understand...

Posted by Robert Bob Gilbert, Your Katy TX ( West of Houston) Real Estate Expert (Berkshire Hathaway HomeServices Anderson Properties) about 8 years ago

Jeremy-Having not gotten too involved in SEO, at least my learning curve will not be much steeper. I don't know that much. Thanks.

Posted by Wayne Johnson, San Antonio REALTOR, San Antonio Homes For Sale (Coldwell Banker D'Ann Harper REALTORS®) about 8 years ago

One area it is going to make much more important as well is the Google Local feature as these results appear before the organic and with less organic results showing up above the fold it will help a bunch having good exposure in these listings.

Posted by John Herrigel, Portland, ME - Real Estate (The Herrigel-Kennedy Group - Portside Real Estate) about 8 years ago

Something else to keep us on our toes. I turn mine off, it irritates me. I wonder if others might?

Posted by Corinne Guest, Barrington Home Buyer Advocate (Barrington Realty Company) about 8 years ago

Jeremy, I didn't turn mine off, I don't even look to see what it found for me, LOL. This is just one more hurdle.... don't know how to keep up with them all!

Posted by Andrea Swiedler, Realtor, Southern Litchfield County CT (Berkshire Hathaway HomeServices New England Properties) about 8 years ago

HI Jeremy - thanks for this very informative post about Google Instant. Thanks!

Posted by Sharon Paxson, Newport Beach Real Estate (Compass) about 8 years ago

Hi Jeremy Blanton:

That is pretty amazing information... As if things were not easy enough... NOW this... I'm still struggling to get a "Google Talk" button on my side bar... Now This....

Thanks!

Posted by Mott Marvin Kornicki, Waterway Realtors, Notary Public 786-229-7999 (Waterway Realty, Realtors® • Broker • South East Florida •) about 8 years ago

Very helpful info, thanks for sharing.

Posted by Uzi Husain (Keller Williams Integrity First) about 8 years ago

Thank God I'm a subscriber to you or I could've possibly missed this info.  THANKS!

Posted by Andi Grant, Helping 1st time buyers and home sellers in LA! (310-508-4354 | FirstTimeHomeBuyerRealEstate.com) about 8 years ago

This is no joke, especially considering the low attention span factor. People get so easily distracted the 'instant' results can grab them before they get anywhere near what they were actually going for.

Posted by Bukka Levy, REALTOR - San Francisco North Bay (Keller Williams Realty) about 8 years ago

Jeremy, 

Great info!  The world of Google is always shifting, important to be ready for it.  Off to make some typo's!

All the best, Michelle

Posted by Michelle Francis, Realtor, Buckhead Atlanta Homes for Sale & Lease (Tim Francis Realty LLC) about 8 years ago

Jeremy:  Will definitely have to play around with this and see what is most beneficial for my own website in regards to keywords and phrases.  The tips and suggestions you offer are greatly appreciated and give me some hardcore guidance and places to start this fact finding.  Keep the posts coming ...

Gene

Posted by Anonymous about 8 years ago

I think rather than run right out and change up a bunch of keywords we should all take a deep breath and watch for a few weeks to see how this new change actually works out in the new world.  Obviously some adjustments will need to be made but let's see how the reality comes to light when people use the search.

Posted by Ralph Janisch ABR CRS Broker, Selling Northwest Houston to good people like you! (Janisch & Co.) about 8 years ago

Hi Jeremy - This is extremely valuable information on Google Instant as it will help us look at how we do SEO.

Posted by FN LN about 8 years ago

Jeremy....have experienced this instant-ness on Google. So far it seems to pop up loads of items that may or may not be that for which I was searching.  It does give different directions to the search.  Have not changed any of our keywords and not certain if or when, but you did present a great explanation here in the Rain.  Thanks,

Barb & Sal

Posted by Barb & Sal Dragotta, Macomb County Michigan about 8 years ago

Thanks for the heads up, but I'm with Tim on this one. It's really convenient when doing a mobile search & annoying at other times because of it's presumption.

Posted by Lyn Sims, Schaumburg IL Real Estate (RE/MAX Suburban) about 8 years ago

Hi Jeremy,  Another great insider tip.  Nice to know AR continues as such a great resource !

Posted by Bill Gillhespy, Fort Myers Beach Realtor, Fort Myers Beach Agent - Homes & Condos (16 Sunview Blvd) about 8 years ago

Jeremy - thanks for the tip. I have been using google instant results on my own searches but have never considered how to take advantage of them

Posted by Mike Saunders (Lanier Partners) about 8 years ago

Jeremy, good post.  The internet adapts and changes and you are on top of one of the next moves. Thanks for sharing your insight and intelligence on this matter with us.

Posted by Larry Lawfer, "I listen for a living." It's all about you. (YourStories Realty Group) about 8 years ago

I had heard about Google instant but had not thought of it in this context. Thanks for pointing it out.

Posted by Barb Szabo, CRS, E-pro Realtor, Cleveland Ohio Homes (RE/MAX Trinity Brecksville Ohio) about 8 years ago

Jeremy ... Your long tail keywords SEO search idea is interesting.  Sounds like we must all learn about condensed keywords and Google Instant, possibly with planned misspellings.

Posted by Harrison K. Long, REALTOR , GRI, Broker associate, Attorney (HomeSmart, Evergreen Realty) about 8 years ago

Thank you, as always, Jeremy, for your valuable input.  I don't understand why leaving the longer terms in will handicap you since when you start inputting and Google fills in the entire term then they will be clicking on the entire term?  Just trying to get my head around this.

Posted by Jane Peters, Los Angeles real estate concierge services (Home Jane Realty) about 8 years ago

Very useful post to bookmark for business strategy. This is what it's all about in the new media world, in keeping up with the changes to stay ahead.  Very good insight, all presented in very simple terms.

Thank you!

Posted by Manuel Monserrate about 8 years ago

Jeremy - Well deserved feature. Can't thank you enough for sharing this with us... Yes after a few letters the instant search really does bring up mostly what you intending on finding in the first place....

Posted by Robert Hammerstein, Bergen County NJ Real Estate (Keller Williams Valley Realty) about 8 years ago

Jeremy, I noticed this a few weeks ago, when I ran test on my ranking on Google.  I like it a lot, the result changes right in front of your eyes as you type in those words.  This should help a lot more people in terms of searching for something or being ranked high in Google search.

Posted by Rita Fong, Realtor - Marion Arkansas Homes for Sale (RE/MAX REAL ESTATE TODAY, Executive Broker 901-488-9590 ) about 8 years ago

As a consumer I absofrappinlutely HATE google instant.  I type in a couple of words (like you said) and my eyeballs are glancing all over the page and the next thing I am thinking is "what the heyull was the phrase I was going to type in?"

You are completely correct because ADD and aging individuals that are losing their marbles (like myself) will stop when we get to where we find something.  Not only do we have to be page one but we have to be top spots page 1!

Posted by Renée Donohue~Home Photography, Western Michigan Real Estate Photographer (Savvy Home Pix) about 8 years ago

Thanks everyone for the comments.  One thing of Note with Google Instant.  The instant is based on your web browsing and areas.  I really do think Google is starting to become smarter than me when I type :)

Posted by Jeremy Blanton, Myrtle Beach REALTOR®- myrtlebeachhomesblog.com (Myrtle Beach Homes Blog) about 8 years ago

This is helpful as I have been working on my SEO and wondering how this change will impact what I have done thus far.

Posted by Melissa Zavala, Broker, Escondido Real Estate, San Diego County (Broadpoint Properties) about 8 years ago

Jer...

I've enjoyed quite a bit of success with Google instant so far, and I hope to keep it going!

Posted by Richard Weisser, Richard Weisser Retired Real Estate Professional (Richard Weisser Realty) about 8 years ago

google loves to change things on us. Keeping the geeks of the world one step ahead.

Posted by Mike Russell, Overland Park Kansas Real Estate (Mike Russell & Associates) about 8 years ago

Hmm....I guess I better do some research and see what changes I need to make.

Thanks, I hadn't thought about how Instant was affecting searches, just that it is annoying.

Posted by Virginia Hepp - Mesquite NV REALTOR, Mesquite NV Homes and Neighborhoods - Search MLS (ERA - Mesquite NV Homes For Sale) about 8 years ago

I've been playing with Google as well because I'm also concerned with people not using long tailed keywords anymore. Oh the challenges of SEO! Thank you for the great information!

Posted by Jackie Connelly-Fornuff, "Moving at The Speed of YOU!" (Douglas Elliman Real Estate in Babylon NY) about 8 years ago

Just when I thought I was finally getting this.

Posted by Tammie White, Broker, Franklin TN Homes for Sale (Franklin Homes Realty LLC) about 8 years ago

I think this includes how important our title is too.  margaret C.

Posted by Margaret C. Taylor, St Marys/Calvert/Charles MD Real Estate Agent (Century 21 New Millennium MD) about 8 years ago

Thanks for the information today.

Posted by Patricia Aulson, Realtor - Portsmouth NH Homes-Hampton NH Homes (BERKSHIRE HATHAWAY HOME SERVICES Verani Realty NH Real Estate ) about 8 years ago

I wondered about that.....I don't like it, it's distracting.

Posted by Karen Fiddler, Broker/Owner, Orange County & Lake Arrowhead, CA (949)510-2395 (Karen Parsons-Fiddler, Broker 949-510-2395) about 8 years ago

I've been using it but didn't know it was called Google Instant.  It definitely is interesting but I can't say it's changed the way I search all that much.

Posted by S. Leanne Paynter ☼ Broward County, FL, Davie, Plantation, Cooper City & Weston Specialist (United Realty Group, Inc.) about 8 years ago

Hi Jeremy~  Just when I thought I was figuring out some of this stuff, it changes on me!  Thaks for sharing with us in the rain!

Posted by Vickie McCartney, Broker, Real Estate Agent Owensboro KY (Maverick Realty) about 8 years ago

Imagine my sister who uses the internet for ordering from catalogs and looking up movie times...now imagine my sister starting a search for a new home. This Google "feature" is designed for her! Since there are more of my sisters out there than us hyper-controlling ADD types, learning about how to manage to it seems important. Thanks for the post.

Posted by Leslie Ebersole, I help brokers build businesses they love. (Swanepoel T3 Group) about 8 years ago

Thanks Jeremy sharing....  Knowing more about the GOOGLE Instant will make all the difference for me.

Posted by Donna Paul, Long Island Home Specialist,All About Real Estate (Keller Williams Realty Gold Coast) about 8 years ago

Leslie- Ya know my favorite place for looking up movies has become http://movies.google.com.  Its great!

Posted by Jeremy Blanton, Myrtle Beach REALTOR®- myrtlebeachhomesblog.com (Myrtle Beach Homes Blog) about 8 years ago

I've not been totally convinced of the "game changing" power of Google Instant yet.  It seems that the great majority of people actually HATE it.  That's not good.  In fact, those that haven't turned it off yet only because they didn't know that there was an 'off' switch (it's beside the search bar to the right, btw. Just click it)  I've read several people have switched search engines to either Bing or Yahoo now because of Instant.

If it's really producing that kind of negative response, it's entirely likely that Google will either change it or can it altogether, about the time that people have their SEO setup for it.

Posted by Roger Johnson, Realtor - Hickory NC Real Estate (Hickory Real Estate Group) about 8 years ago

For my searches, I am using more long tail searches now than before simply because the short keyword searches are being diluted with garbage.

Posted by Damon Gettier, Broker/Owner ABRM, GRI, CDPE (Damon Gettier & Associates, REALTORS- Roanoke Va Short Sale Expert) about 8 years ago

Roger:  I did not know about the off switch until I saw some of these comments and I am wondering if my increased Bing traffic is due to this.

Posted by Renée Donohue~Home Photography, Western Michigan Real Estate Photographer (Savvy Home Pix) about 8 years ago

Hi Jeremy ~ I hope Roger is right and Google Instant goes away. As others have mentioned - I hate it. I turn it off as soon as I think of it and wish it could be turned off permanently. I do think it's changing search traffic.  For some reason, since it debuted  my traffic numbers are about the same but the my % of Image searches is way up.

Liz

Posted by Elizabeth Bolton, Cambridge MA Realtor (RE/MAX Destiny Real Estate Cambridge, MA) about 8 years ago

Yes thanks for these pointers, I noticed the Google instant and other GOogle features will alter the search result of the users. We have to be a step ahead and work around it...

Posted by Eileen Hsu, LICENSED REAL ESTATE SALESPERSON (Douglas Elliman Real Estate) about 8 years ago

Jeremy -- one thing for certain in this business is CHANGE! We always have to reinvent ourselves.  Looks like a great project for the winter.

Posted by Joan Whitebook, Consumer Focused Real Estate Services (BHG The Masiello Group) about 8 years ago

Jeremy- Thank you-I am bookmarking for later!

marianne

Posted by Marianne Cherico, Home Stager -Massachusetts and Rhode Island (Interiors by Marianne Cherico) about 8 years ago

Thanks Jeremy,  I've noticed that the words were being filled in on a search. I thought it was just my browser. However I tried it on my husbands computer and the results were pretty good.I am so thankful I was paying attention for the past year and used key words in my content. So far so good! The phone is still ringing and I still show up on page 1 for searches in my local area. ( Yeah!)

Posted by Peggy James, Woodbridge Virginia Area Real Estate Specialist (EXIT Realty Associates) about 8 years ago

Thanks for the heads-up, Jeremy.

I'm one of those people who didn't know it was a feature you could turn off and there are probably lots of people like me out there.  I'm definitely going to play around with search terms for my area and see what I may need to change on my site 

Posted by Kate Wheeler, CCIM - Murphy NC Real Estate for Sale (Country Homes and Land Murphy NC Realtor ) about 8 years ago

Jeremy as usual your post is great full of meat and has givenme a headache with something else to worry about

Posted by Charlie Ragonesi, Homes - Big Canoe, Jasper, North Georgia Pros (AllMountainRealty.com) about 8 years ago

Lots of good information in this post. Going to bookmark it so I can reread it a few times.

Posted by Cheryl Ritchie, Southern Maryland 301-980-7566 (RE/MAX Leading Edge www.GoldenResults.com) about 8 years ago

Every time you think you have it figured out, they change the game!  Great info thanks Jeremy!

Posted by Wendy Hayden, Chesterfield, Richmond & Powahatan (Photographer, Home Stager, ePRO) about 8 years ago

I'm not so sure. I for 1 do not look at my screen while I type. Not that good of a typer.

Posted by Steven Beam, Parker Colorado Real Estate (RE/MAX Alliance - Parker Colorado Real Estate.) about 8 years ago

Jeremy,  Just spent days cleaning up my site. I wish I had seen your blog earlier but as always great information. 

Posted by Tanya Connie, Myrtle Beach Real Estate (Sun Rise Real Estate ) about 8 years ago

Jeremy -

Thanks for continuing to crank out good stuff here on AR.

Posted by Jim Hale, Eugene Oregon's Best Home Search Website (ACTIONAGENTS.NET) about 8 years ago

Jeremy- this post is definitely being bookmarked for future reference and study. Thanks

Posted by Dick and Dixie Sells, Realtors, Tampa Bay Florida Homes For Sale (Sells Real Estate, LLC) about 8 years ago

Hello Jeremy, I agree with others that the Instant feature is annoying to use.  However, I also agree that when it comes to search results there will be a shift and we better be riding that wave.

Posted by Alexander- Slocum, Realty Team- Vancouver WA Real Estate (Premiere Property Group, LLC - Vancouver Washington) about 8 years ago

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