ActiveRain Tutorials: Is Your Technology On The Bleeding Edge?

Is Your Technology On The Bleeding Edge?

This post is something that I have debated writing for several weeks now.  I've had the topic in my mind but have yet to place it into written words.  Over the past two months I have been rather busy traveling to events to share as a social media speaker. During these events there have been debates on whether old school sales or new technology is the way to go. There have been discussions on how to become a trusted agent with Chris Brogan.  The importance of QR codes has been brought to full attention by  Jeff Turner and also debated here.

I've joked with many friends over the past few weeks saying is this cutting edge or has it fallen onto the knife blade and become bleeding edge? Then, the other day on the way home from a conference in Atlanta where I was speaking on social media, a break at a rest stop brought this all into light for me.  As I was walking around stretching my legs I saw a box with various freebie ad magazines in it.  I thought I would grab a few for my daughter to look at while we continued on our journey since at her age she loves to look at anything with pictures in it and I figured this could provide me with at least 30-45 minutes of quiet cheap entertainment during the ride.

The one magazine that I grabbed was called  They advertised on the front cover a FREE IPHONE® APP!  Then, to the right of it, they had their very own fancy multi-colored button that you are supposed to "Point your phone here."  Since we had just finished a nice long debate on QR codes at the conference, I thought it was only fitting to try & scan the code as I am still trying to find good uses for this technology that will make QR codes useful to consumers.  So, I pulled out my Android phone and pointed my barcode scanner at the image.  I stood there for a good 2 minutes trying to get it scanned.  I tried turning the phone, zooming in, zooming out, holding it as still as possible, and every other possible trick I could think of.  No success.

So, when I got home, I went to the address at the bottom of the page to see what it did.  It was then directing me to download an application to scan the image. Do you see something wrong yet with this picture yet?  Then as I was writing this post, I noticed the instructions directing me to page 42 of the magazine for details.  So, I went over to the page I was greeted with these instructions to the left.  The part that gave me a chuckle was that when I go to the link, download their application, then come back to the magazine and scan it, I will then be directed to  Instead of trying to make the consumer jump through all these steps, why not just put the link nice and large there to view the content on your mobile phone, visit

Does anyone else find this ridiculous? For the life of me, I cannot figure out why a magazine would even remotely consider this to be a good idea.   My guess is that they spent thousands of dollars to purchase this fancy little app and have it developed.  In addition, the amount of money spent on the print ads to place this on the cover, and the inside back cover was very costly.  I know from my days of doing a bunch of print advertising that those two places are some of the most expensive places in a magazine and command higher prices than say page 5.

So why would a company do something like this instead just placing a link to their site?  Do they feel the technology makes them more appealing to younger generations?  As someone in his early 30's I have to admit, it didn't impress me that I had to go through all this work to get to the same website that I could get to by just typing in to my browser on my phone.  Also, the fact that I am a major fan of Apple products for my computers really bothered me that I had to download a Microsoft Tag Reader product to do anything.

To me, this is a classic example of a company seeing a brand new shiny object that works well in some industries and feeling they needed to take their print magazine that is available at rest stops and make it more cutting edge.  But as they began to spend thousands of dollars on this intiative, nobody stopped to think if this was something that was really necessary for their business.  By the name of their magazine, they obviously already had a good website in place.  The mobile side may not have been there, so building that component was definitely a good thing.  But for the life of me I cannot figure out what value is in the QR code they designed and the process needed to use the QR code.  It doesn't give me a special discount. I get zero enjoyment from trying to scan it. It doesn't pull up the site with hotels close to my location.  It doesn't even take me to something special or allow me to save their site easily.  Basically this piece of cutting edge technology does nothing but waste my time.

Here is my guess how they decided to roll out this gadget.  One day someone showed up in their corporate offices and mentioned something about this new QR technology.  They might have even showed an example to someone how it worked worked with their fancy shiny new smart phone.  It wowed someone that your camera phone could scan a funny looking square and take you to a website.  They decided they needed one for their magazine and that was the end of the discussion.  Never was their thought or discussion put into whether this was just a novelty, or if it added true value to users experience.

Instead of adding a new cutting edge technology element to their magazine, they instantly went to the bleeding edge where they will lose people because of the amount of steps needed to accomplish the same thing simply typing their web URL into a phone can accomplish.

So, before you begin implementing new cutting edge technlogy items into your business, make sure you take time to consider will this enhance my overall business or just make me look bad to consumers.  Look past the shiny gadget and tech and see if this really brings value and enhances your consumers overall experience.

Originally Posted at: 210 Consulting- Social Media Advisors

I'm a full time Myrtle Beach Real Estate Agent that focuses on homes for sale in Myrtle Beach and Carolina Forest Real Estate.


 Search Myrtle Beach Homes  


Let me help you find your next dream home here in Myrtle Beach.


I am also the Co-Founder of 210 Consulting- Social Media Advisors.  I have traveled the country as a social media speaker.  If you would like more information on any of the topics discussed in this blog, please contact me directly.  We specialize in social media training, online consulting, and the creation of your own custom WordPress site.


Get a Custom WordPress Site


Also, let's connect on these great social networks:

Follow Me on Twitter   Follow Me on Facebook   Lets get Linkedin      Follow my Photo Stream on Flickr   Myrtle Beach Real Estate Videos

Comment balloon 62 commentsJeremy Blanton • April 19 2011 06:04PM


Like it has been said there is no need to have change for the sake of we really need technology for the sake of technology. Like my wife always says about the increasing bar of technology with televisions...."Do I really need a 3D tv just to watch a commercial about buying a new tv ." At what point will it stop? Although I must admit the testosterone in me really wants a 3D tv, but I get your point.

Posted by Von Richcreek, SNP (Crye-Leike, Realtors) almost 8 years ago

totally agree!  It was a waste of time and $ to use it like this.  I have only been using them on flyers or signs for people to be linked to a video tour.  That way, they are going somewhere useful to them.

Posted by Catherine Ulrey, Equestrian and Acreage Property Specialist (Keller Williams Capital City) almost 8 years ago

Jeremy - Your story really illustrates your point.  Look for concrete, practical results from marketing and technology.

Posted by Wendy Rulnick, "It's Wendy... It's Sold!" (Rulnick Realty, Inc.) almost 8 years ago

Von- I love your point.  Me, I am not yet sold on the 3d TV's either :)

Catherine- what type of clicks are you actually getting on the codes?

Wendy- Thanks :)  Glad you stopped by!

Posted by Jeremy Blanton, Myrtle Beach REALTOR®- (Myrtle Beach Homes Blog) almost 8 years ago

While I'll freely admit that I really like QR codes, I haven't found a use for them that I think is critical yet.  Certainly the example you gave is absurd.  The only reason I can see to have one online is if it links to an event or a vcard.  I can see any of those or a website link in print media, but I think it needs to state clearly near the QR code what the consumer gets by scanning it.  At least with QR codes you can use a generic bar code scanner and shouldn't have to install special software.

Posted by Tara Cummins, Marketing Concierge, Strategy4SuccessNow (Stratagy4SuccessNow) almost 8 years ago

I am actually a bit more conservative than I was. Used to try on all the apps for my phone and Facebook. Someone said do "Stik" recommendations. I did, and then they spammed my entire contact list. Clients complained. READ the fine print before you install!

Posted by Vickie Nagy, Vickie Jean the Palm Springs Condo Queen (Coldwell Banker Residential Real Estate) almost 8 years ago

Absolutely agree. With all the steps they made you go thru it wasn't worth it to the consumer (you). Served a purpose with this post but that was about it. What happened to common sense?

Posted by Lyn Sims, Schaumburg IL Real Estate (RE/MAX Suburban) almost 8 years ago

It will be interesting to watch and see if QR codes really catch on or not. I'm choosing to remain open minded and take a wait-and-see approach. Don't all new technologies have growing pains?

Posted by Rich Cederberg, eXp Realty Agent Albuquerque (eXp Realty) almost 8 years ago

Great blog, Jeremy.  We are always talking about too long or too many steps and losing the potential client.  This magazine just doesn't get it yet!

Posted by Linda K. Mayer, Realtor, SRES, SoCAL, A REALTOR YOU CAN TRUST (License # 01767321) almost 8 years ago

Jeremy - is Microsoft's version of the QR code.  I toyed with them back when I still had a Blackberry (that feels like 1980 now), but I didn't see much more than a "neat" factor to it.  I discarded the app soon after using it a few times to wow friends.

It being a Microsoft product might explain why it's so complicated to use.

Posted by Matt Stigliano (Kimberly Howell Properties (210) 646-HOME) almost 8 years ago

Vicki- don't even get me started on Stik!

Matt- the fact that I have to download another app to use it makes it completely stupid.


Posted by Jeremy Blanton, Myrtle Beach REALTOR®- (Myrtle Beach Homes Blog) almost 8 years ago

I try hard to stay on the cutting edge of Real Estate tech out there but that in itself seems like a full time job.

Posted by Matthew O'Hare almost 8 years ago


Well said.  Whatever the technology - KISS - keep it simple stupid will NEVER go out of style. 

All the best, Michelle

Posted by Michelle Francis, Realtor, Buckhead Atlanta Homes for Sale & Lease (Tim Francis Realty LLC) almost 8 years ago

It is kind of interesting to watch all the technology - it truely is amazing and fun to see how fast things are advancing and changing.

However most of these tech tools are being created to aid & assist communication and it seems that the more these tools are used - the less "real" communication takes place (the imparting of an idea or message from one person through some via (any sort of via) and having that which was imparted arrive and be understood by one or more receipiants).

Posted by Dan Pittsenbarger, Improving Conditions (Keller Williams) almost 8 years ago

I have yet to see a good use for QR codes yet.  Unless the URL is exceedingly long, it's just as easy to type in the URL as to try to scan the QR code.  At least this firm said what the QR code is leading to.  What bugs me the most is when all you see is a QR code and you have no idea what the purpose of scanning it is.  Will you be led to a virtual tour, the agent's website, an IDX search, an online brochure of the property?  There should always be a description of what the QR code will lead to.

Posted by Gail Robinson, CRS, GRI, e-PRO Fairfield County, CT (William Raveis Real Estate) almost 8 years ago

Instead of adding a new cutting edge technology element to their magazine, they instantly went to the bleeding edge

Ha!  What a great example of how to NOT use new technology.

Never heard of the bleeding edge before, but it certainly fits.

Posted by Bruce Brockmeier, Coached By Crouch (Internet Marketing Consultant to REALTORS®) almost 8 years ago

Jeremy, it is my opinion, being the "elderly" person that I am, that so much of this stuff is just more toys for the boys to play with.  We all choose to do what works for us, and if we feel the need for some reason or other... we upgrade, or perhaps, should I say... we "up-tech" to something more complicated.  I prefer the more simple life, and it seems to be working quite well for me.

Posted by Karen Anne Stone, Fort Worth Real Estate (New Home Hunters of Fort Worth and Tarrant County) almost 8 years ago

What's up, Jeremy?!

Like anything else, if used effectively, it works. Shooting a garbage video is another way to broadcast one's "capabilities" to the world...but quality says something else.

Hey, a new saw is a great tool as well. Unless, you just jump in fingers first and.....measure once & cut twice, instead!


Posted by Brian Morgenweck, Broker/Owner, GRI, CRS, ABR, SRS (Power Realty Group, LLC Bergen County, NJ ) almost 8 years ago

Hi Jeremy, Interesting post. So was there additional special content and information? Or was it just a link to the website?

Posted by Andre R. Aragon, Real Estate Photographer (Greater Tampa Real Estate Photographer) almost 8 years ago

A QR Code treasure hunt - sounds fun!  :)  Could it work?  Perhaps.  Did it work because it was properly executed?  Sounds like a #fail.

Of course I agree with most of what you are saying here, especially with the terrible experience of sending you to download a reader.  But the one thing I don't agree with is "My guess is that they spent thousands of dollars to purchase this fancy little app and have it developed."  I think the opposite.  They probably got it for free, or close to free.  And because it was free, they tried to implement it. Having worked in the real estate print advertising space for a few years, I doubt this magazine has the margins to be throwing money at a mobile strategy.

Do you think QR would be nearly as talked about or used in marketing if they did cost money (even just $1) to create?  Because they are free - I have the attitude of 'why not' include them?  Do I think they'll do the business any actual good in the lead gen department?  No.  Does it sort of make you look cool and 'with it' to have one?  Maybe.  It at least makes you look that much more savvy than the next agent who may have not even ever heard of them.

So if this little magazine is able to look a little more relevant for zero cost, then why not.  But they should hire a college intern to at least show them how to execute better!

Nice to see you in Atlanta!  That was good show, wasn't it!

Posted by Sara Bonert, Real Estate Internet Marketing (Zillow) almost 8 years ago

Great post! Very relelvant and thought provoking... I regularly see QR codes on web sites and I have to wonder what they where thinking? :)

Posted by alohatrevella almost 8 years ago

A very interesting post and one has to be careful about adopting the new technologies.  We found in our office that blackberries are way behind in their apps for reading qr codes where it links to a web commerical or virtual tour... it could only scan a static page.  So, some folks may not be able to scan even the more basic qr codes.

Posted by Joan Whitebook, Consumer Focused Real Estate Services (BHG The Masiello Group) almost 8 years ago

There are great apps but the company needs to tell me what it does before I get it. An app for an app sake is not enough.

Posted by Hella Mitschke Rothwell, Hawaii & California Real Estate Broker ((831) 626-4000) almost 8 years ago

Jeremy, good blog, I don't know what to make of QR codes, everyone seems to be falling over themselves to get them.  Anyway, all technology should make sense, to the company and the consumer.  Good job!


Posted by Tony & Darcy Cannon, The C Team (Aubrey and Associates Realty) almost 8 years ago

It does bug me that they decided to use the Microsoft Tag version of a QR code rather than a regular old code - I suppose it looks "prettier." It does seem like they have the right idea ("get coupons") but the implementation leaves a lot to be desired.

Speaking as one who actually will scan a QR code if presented with one (I love electronics store uses like Best Buy's codes, and an outlet mall in CA actually has a HUGE QR ad in their directory kiosks linking to SCAVNGR, a check-in style game like Foursquare), I think that I would be turned off if presented with this ad - it's not the norm and makes things unnecessarily difficult.

Posted by Josh & Dawn McKinley almost 8 years ago

I just loaded the QR code app on my iPhone yesterday. Not everyone cares about reading the codes. Not sure i even need it either.

Posted by Lizette Fitzpatrick, Lizette Realty, Lexington KY MLS - Kentucky Homes (Lizette Realty - Richmond KY) almost 8 years ago

Jeremy - I think there's a lot of validity in this.  I know that I like technology plenty, and yet, I've never scanned a QR code.

Posted by Christine Donovan, Broker/Attorney 714-319-9751 DRE01267479 - Costa M (Donovan Blatt Realty) almost 8 years ago

Great story that brought a new light on the topic for you.  Curious, how patient was your daughter waiting to look at the magazine while you were attempting to scan... :)

Posted by Steve Scheer, Highlands Ranch Real Estate - Denver Real Estate (Realty Oasis - Metro Brokers) almost 8 years ago

Karen Anne-  KISS is one of my favorite things in life.

B Morg- What's up dude!

Andre- THERE WAS NADA!  it was the same mobile site that I got to by typing the URL in my browser.

Sara- I beg to differ.  I know money was spent.  They gave the code prime placement on the cover of the magazine, page 42 for instructions & then another full page ad on the back cover.  As you & I know, that's some prime advertising space spent on a terrible idea.  Atlanta was a lot of fun as it always is!  As always, it was awesome to see you!  Thanks for coming by to comment too!

Joan- BB still has like 25% of the market, so that is still a HUGE group that can't even scan the thing!

Josh & Dawn- The technology isn't bad, it was the implementation & gimmick attached to it.  If I take all that time to do this, make it valuable to me the consumer.  Also, I think in some arenas like retail where they give you special coupons or tips for scanning the code, then it is definitely a good tool to use.  For RE, I am not sure we have found the WOW implementation yet.

Christine-  At least you know what it is :)  Probably 85% of consumers have no clue what they are yet.

Posted by Jeremy Blanton, Myrtle Beach REALTOR®- (Myrtle Beach Homes Blog) almost 8 years ago

My use of QR codes is limited to flyers. It takes buyers to a mobile single property website with pics of the home and my contact info. Definitely more cost effective use.

Posted by Tammie White, Broker, Franklin TN Homes for Sale (Franklin Homes Realty LLC) almost 8 years ago
Great blog it is going to be interesting to see what role QR codes play in the future
Posted by Brian Doubleday, Ladera Ranch, Foothill Ranch, Lake Forest, Mission Viejo (Brian Doubleday - IML RealEstate - Orange County, CA Broker) almost 8 years ago

Things have to be easy for my to use them. If I go there and it looks like a lot of work to do, I move on because I am busy.

Posted by Chuck Carstensen, Minnesota Real Estate Expert (RE/MAX Results) almost 8 years ago

Notonly that Jeremy but it is also imporant to make sure that whatever you use works before unleashing it on the general public--just good business sense, I suppose.

Posted by Melissa Zavala, Broker, Escondido Real Estate, San Diego County (Broadpoint Properties) almost 8 years ago

Jeremy, talk about take the long way to get to your objective. I have been trying to figure out a way that really put QR codes to use in trackable, money making way and truly just cannot see what the fuss is about. I am sure some techie somewhere has some great ideas on how to capitalize on QR codes but I am still sitting here scratching my head.

Posted by Roy Paeth, Just a regular guy helping real people! (Keller Williams Inspire) almost 8 years ago

There is a business saying... 'that which is measured, improves'.. this confirms this idea.. thanes!

Posted by Michael (Mike) Robinson, CRS, CIPs, REALTOR (Broadmoor Realty, Inc.) almost 8 years ago

Hi Jeremy...I'm not sure wherethey will be effective. are we going back to Print advertising to post these or putting them on For Sale Signs,,hoping a Consumer will jump out of their car to use their QR Cod reader to go to the Listing information..

Personally I like "Google This Address" on my sign topper where they'll find my AR post describing the house along with a Video ...just saying

PS: it worries me if the Social Tecky Does see the effectiveness of QR Codes

Posted by Fred Carver Personal Real Estate Corporation, Accredited Real Estate Consultant (RE/MAX Camosun Victoria BC Real Estate) almost 8 years ago

Not all technology is useful or effective. At the rate technology is being released, one has to consider if using it is practical and worth the costs to implement.

Posted by Mike Mayer (Mike Mayer, Broker/Owner - i List For Less Realty, LLC) almost 8 years ago

I am a technology buff but honestly there is just way too much being thrown our way, touted as the next new thing. the attraction and the compulsion is there but I am shying away from a lot of the stuff as it is either too cumbersome or just not worth it !

Posted by Rama Mehra, TOP 1% REALTOR IN THE TRI-VALLEY (Keller Williams Danville) almost 8 years ago
Check it out sounds like the main theme here. There can be improper uses of a new technology.
Posted by Cheryl Ritchie, Southern Maryland 301-980-7566 (RE/MAX Leading Edge almost 8 years ago

That's pretty unbelievable. 

I'd like to see a video of one person typing in the url vs. the other person taking five minutes to do a download and then to scan the QR symbol.  That would be funny.

Posted by Tim Maitski, Truth, Excellence and a Good Deal (Atlanta Communities Real Estate Brokerage) almost 8 years ago


I have seen similar things... it does make you wonder. How we trying to be NEW to the point that we LOSE our customers???

Technology has sometimes becomes the focus instead of focusing on how it will help the ones employing it.

This is a funny post in a way, and yet so sad because we've all seen the cases where the techy thingy that we are dealing with is a real TIME WASTER instead of a time saver and often driving us to the point of frustration so that we give up the effort.

Posted by 1 ~Judi & Don Barrett & Chassy Eastep - Integrity, BS Ed, Integrity Real Estate Services -IDABEL OK (Integrity Real Estate Services 118 SE AVE N, Idabel, OK 74745) almost 8 years ago

Everyone wants to be on the cutting edge. This is definitely an extreme case of "how to waste consumer time!

Posted by Gary L. Waters Broker Associate, Bucci Realty, Fifteen Years Experience in Brevard County (Bucci Realty, Inc.) almost 8 years ago

Excellent post on these ubiquitous QR codes. You have to wonder why QR means "quick response." Our industry is online now and changing everyday. There will we something new tomorrow. The key is our response to it and what we do with these new tools. I hope you found your daughter something with lots of pictures!

Posted by Emily Medvec Qualifying Broker, Realtor | Serving Santa Fe & Northern NM (Hello Realty) almost 8 years ago

Jeremy, while QR codes may be cutting edge, they are being used by people that really don't know how to use them properly. Not to mention that not everyone has the smart phone or the right app to be able to use them. My blackberry won't, but I can write down a web address or even call a number, as will over 90% of the people that see one.

Posted by Ed Silva, Central CT Real Estate Broker Serving all equally (RE/MAX Professionals, CT 203-206-0754 ) almost 8 years ago

What stupidy.  I guess common sense isn't very common at all.  Thx for sharing.

Posted by Debbie Gartner, The Flooring Girl & Blog Stylist -Dynamo Marketers (The Flooring Girl) almost 8 years ago

Good morning!

Congratulations on the featured article..definitely worth the read..thank you for sharing!!

Posted by Dorie Dillard CRS GRI ABR, Serving Buyers & Sellers in NW Austin Real Estate (Coldwell Banker United Realtors® ~ 512.750.6899) almost 8 years ago

It's like the Olympics. Do it simple, become lean and mean and in great shape, very trim and deliver a "10" on a simple exercise rather than investing way too much time, money on real estate floor routines that are confusing, complicated and you get points deducted because they fail over and over to give the buyer what they want. Information that saves times and shows them the world.

Posted by Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY) almost 8 years ago

Great points about "Bleeding Edge".  Very well written.

Posted by Bob Zorechak - ABR, GRI, e-PRO, Sells Homes in Morris/Somerset/Hunterdon Cos., NJ (Keller Williams Realty Metropolitan) almost 8 years ago

That reminds me of the QR Codes that many people have on their websites that leads to their website. Even here on ActiveRain that have in their signature the QR Code.  Why not just put a link to the website?  People are funny.

Posted by Charita Cadenhead, Serving Jefferson and Shelby Counties (Alabama) (Keller Williams Realty) almost 8 years ago

Jeremy - great post. Most people jump on the bandwagon and don't know what it takes, how much it cost and most importantly, what is the ROI? To be on the bleeding edge, you will need to know what the technology can do for you and your business. Jumping on to it blindly will cause you to bleed!

Posted by Mike Yeo (3:16 team REALTY) almost 8 years ago

Jeremy--As a consumer I would not jump through all those hoops to get to their website.  I agree that some people like the "bleeding edge", but it pays to remember the customer and ease of use.  They could turn more people away than gain happy customers.  Nice post. 

Posted by Janet Jones, Home Staging, Interior Redesign Kihei, Maui, Hawaii (Just Your Style Interiors, LLC) almost 8 years ago

That's why it's so important to "test" technology out  acting like a consumer. Is it useful? Helpful? Will they see a benefit? I have great friends and family that will quickly let me know if it's relevant or not. 

Posted by Christina Bennani-Persechini, Realtor - The House For You (Keller Williams Realty Boston North West) almost 8 years ago

As soon as I saw see page 42 they lost me. Excellent post and keep the great information coming!

Posted by Dawn Crawley, Find Pinehurst Homes (Dawn Crawley Realty) almost 8 years ago

Fred- I really don't see a buyer jumping out of thecar to run up & scan a little square in the rain, snow, or 100 degree weather.  It just isn't going to happen. 

Emily- there were definitely  alot of nice pictures in the other magazines :)

Ed- Google recently said during a presentation that 50% of all americans now have a smart phone.  That still leaves 150 million without!

Charita- I have yet to understand this too!


Posted by Jeremy Blanton, Myrtle Beach REALTOR®- (Myrtle Beach Homes Blog) almost 8 years ago

I use these for discounts, using an app on my iPhone.  I thinks some of the deals are pretty good.  Especially since I've seen some for lower gas prices for buying certain items.

Greg J. Gardner

Posted by Greg J. Gardner, Writer and Author, RE Investor (Writer and Author - Black Friday) almost 8 years ago

For every new "must have" toy there are tens of them that fail. I'm not a "jump on the bandwagon- be the first" type of person. I watch, study, let the dust settle and then get in. I may not have the shiny new one, but I have the lasting workable one. Just my way...

Posted by Sandy Acevedo, RE/MAX Masters, Inland Empire Homes for Sale (951-290-8588) almost 8 years ago

Keep it simple. The harder it is to get info the quicker you'll lose a prospect's interest.

Posted by Erica Ramus, MRE, Schuylkill County PA Real Estate (Erica Ramus - Ramus Realty Group - Pottsville, PA ) almost 8 years ago


We tend to jump on any new technology.  Sounds like the magazine was awed by the technology, but gave no thought as to how to implement it so it was of valuable to the consumer or themselves.

Posted by Evelyn Kennedy, Alameda, Real Estate, Alameda, CA (Alain Pinel Realtors) almost 8 years ago

I've just noticed these squares...and I'm not sure of the benefit yet. Technology overload!

Posted by Michael Emerson (Keller Williams Realty) almost 8 years ago


THIS IS RIDICULOUS! You need to make sure that if you are using these QR code technology, that they do really work!

Thank you for your post!

Posted by Michele Miller ~ REALTOR®, LMC, HSE, CHS, SRES, CMRS, 'Helping You Make the Best Move" (ERA Key Realty~Worcester County Realty Group) almost 8 years ago

Yes I agree,leading edge or bleeding edge,don't jump into it before testing
it to see if it works or even makes sence for you.

Posted by Sidney Kutchuk, Property Management & Sales Experts 951-217-6745 (Property Management & Sales at REALTY WORKS TEMECULA, CA 92590 (951) 217-6745) almost 8 years ago


I am In Southern California,  the high Desert.  CAR-California Association of now has a social media class on

the car website.


Are you doing something like that in SC?

Posted by Val Rensink (HomeSource Lamoreaux Group) almost 8 years ago