ActiveRain Tutorials: 3 Ways to Tick Off Your Facebook Fans

3 Ways to Tick Off Your Facebook Fans

One of the top questions I always receive when I am presenting as a social media speaker, is how to get more "likes" to your Facebook page.  In fact, over the past few weeks I have seen many blog posts with ideas on how you can do this.

As I was reading through more and more blogs addressing this topic, the more frustrated I became by some really bad advice from these bloggers.  Joining Facebook like groups where if I like your page you will like mine? Commenting on popular pages as your business with a link back to your page?  C'mon, those are some of the worst options out there.  To save you from reading a 3,000+ word novel if I wrote out all my thoughts in a blog post, I decided I would take the time to simply put it all on video for you:

Here's the thing with the number of people who "like" your Facebook page.  Does it really matter if you have 4,000 fans if nobody ever takes the time to comment or interact on the page? Not a bit.  If nobody is reading your content on your business page, it provides zero value to your business.  Bigger numbers do not equate to better.  Your page will have a greater return to your business with 200 fans that actually participate and pay attention to it than one with 20,000 that ignores everything.

Also, with the dynamics of Facebook and how it is set up, your business page cannot help but to grow if you have active fans there.  Every time they comment, their friends (which they say on average everyone now has anywhere from 130-150) see a link posted on their profile.  If you get someone commenting 3 times a day on your business page, the natural reaction is for their friends to get nosy and check it out as well.  When they see the good content, they "like" the page & join in as well.

So, don't despise small beginnings on a group, and whatever you do, please do not try the spammy ways to grow your Facebook page.  Bogus fans and spammy connections are nothing but a bad formula to create a Facebook Page with zero value.


Originally Posted at: 210 Consulting- Social Media Advisors

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Comment balloon 44 commentsJeremy Blanton • July 18 2011 02:15PM


I agree completely, in fact this is exacatly the way I feel about Klout, what a useless measure of what one is accomplishing through SM and the internet.

Posted by Gerry Michaels, GettysburgGerry Social Meida (Glasswork Media Arts) almost 8 years ago

Hi Jeremy, you are so right that just having lots of likes is not worth much.  I really like the idea of the call to action ad......I guess you have to choose pay per click or impression.  Which would be the better choice....per click?

Posted by Ann Allen Hoover, CDPE SRES ASP e-PRO Realtor - Homes for Sale - AL (RE/MAX Advantage South) almost 8 years ago

If you are doing the CTA type of ad, run it as a ppc ad.  Then you pay minimal as not many will actually click on it since it says CALL ME! 

Jackson- I think to completely discount FB is a mistake.  Or to say SM in general doesn't work or is the Lazy way of building your business.  All my business starts with social media.  In fact, my real estate blog which I wrote posts on 3+ years ago resulted in a recent listing for my father.

Posted by Jeremy Blanton, Myrtle Beach REALTOR®- (Myrtle Beach Homes Blog) almost 8 years ago

Excellent.  Bookmarked, so I can listen later...I'm in Starbucks now so I can't play the video.  Excellent point about "fans" vs. those engaged in your content.

Posted by Debbie Gartner, The Flooring Girl & Blog Stylist -Dynamo Marketers (The Flooring Girl) almost 8 years ago

Great content as usual, Jeremy...I've been trying out the FB ads on the pay per impression for my very local area and I am seeing additional traffic to my FB page from it, even though I kept my trial budget very low.  I'm going to try the Call to Action with my phone and see how that goes as well.

Posted by Lisa Orme, Broker/Realtor, ABR, CRS,GRI, PSCS, SFR, Notary Pu (The Master's Key Realty LLC -Windsor, CT - HARTFORD COUNTY) almost 8 years ago

Jeremy, excellent advice..I did join some of the groups Real Estate related and soon found that they were posting all sorts of stuff and did not go well with my blog object. I have bookmarked it to re-list.

Posted by Ritu Desai, Virginia Realtor-Fairfax/Loudoun/PW-703-625-4949 (Samson Properties) almost 8 years ago

Jeremy....I recently subscribed to your Blog and this recent (I "Suggested" it) is exactly why!!  GREAT information and so well explained!  THNAK you...THANK you....THANKS you!!! re-blogging to my Home Stager Groups!

Posted by Kathy Burke, S.F. East Bay Home Staging (Sensational Home Staging~~Danville, CA) almost 8 years ago

Jeremy - I really enjoyed your video and how well you explained how to look at promoting your facebook page.  I'm taking a lot away from this and feeling much better about my approach - thank you! ~ Anne Marie

Posted by Anne Marie Malf, Real Estate Marketing Consultant/Virtual Asst, Bucks County,PA (Malfi Marketing Solutions ~ for real estate professionals) almost 8 years ago

Thanks for the Suggest Kathy!

Posted by Jeremy Blanton, Myrtle Beach REALTOR®- (Myrtle Beach Homes Blog) almost 8 years ago

Jeremy, I really appreciated this. I really need to work on getting more folks to participate in my business page. thanks.


Posted by Cal Yoder, Homes For Sale in Lancaster PA - 717.413.0744 (Keller Williams Elite) almost 8 years ago

Jeremy - I created a FB page that was about my community and laid low for a long time before I began to post listings on it.  It now has 1004 fans, which is pretty cool for a community of 9,000 households.  You have to decide who your target audience is.  I'd rather have 1,000 people interested in my community on my FB business page than 100,000 people who will never buy a home in my area.  Excellent advice!

Posted by Gail Robinson, CRS, GRI, e-PRO Fairfield County, CT (William Raveis Real Estate) almost 8 years ago

Thinking of me in that video, huh?!  That Charlotte NC Realtor would love to help!  Like Gail, it's all about those who are serious 'lookers' and not the voyers or those who like your page just because you asked them to.  They'll never be back!

Posted by Debe Maxwell, CRS, Charlotte Homes for Sale - Charlotte Neighborhoods ( | The Maxwell House Group | RE/MAX Executive | (704) 491-3310) almost 8 years ago

Try ro be informative and interesting on all social media. Give people valuable information.

Posted by Tamara Schuster, Realtor Broker - Naperville (Naperville Glen Ellyn Lisle Plainfield Wheaton Illinois) almost 8 years ago

Jeremy, great information as usual. The information your sharing is valuable on what to do with FB. 

Posted by Frank Rubi, (Frank Rubi Real Estate, LLC) almost 8 years ago

It all comes back to leading with the giving hand and be a relevant, useful reesource for people (and their friends) who need your help.

Posted by Michelle Carr Crowe,Altas Just Call...408-252-8900!, Family Helping Families Buy & Sell Homes 40+ Years (Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty) almost 8 years ago

Hi Jeremy, so true about the no commenting issues. I feel like it is a waste. Great video with so much information, I need to listen again.

Posted by Sandy Acevedo, RE/MAX Masters, Inland Empire Homes for Sale (951-290-8588) almost 8 years ago

One more way to tick off Facebook fans -- ask completely stupid questions that are geared only towards building your Klout score. All that really does is create a lot of digital noise.

Posted by John Novak, Henderson, Las Vegas and Summerlin Real Estate (Keller Williams Realty The Marketplace) almost 8 years ago

You defininitely have to do more than just post listings, you have to start a conversation.

Posted by Tamara Inzunza, Close-In Alexandria and Arlington Living (RE/MAX Executives) almost 8 years ago

Well put.  I'm no expert on this topic, but I've had good success with my facebook fan page by providing content and posting questions.  Joining 'like groups' certainly sounds spammy to me.

Posted by Reuben Saltzman, Delivering the Unbiased Truth. (Structure Tech Home Inspections) almost 8 years ago
I like your concept of small beginnings are the good way to start.
Posted by Cheryl Ritchie, Southern Maryland 301-980-7566 (RE/MAX Leading Edge almost 8 years ago

Bookmarked for later so I can watch the video - thanks for sharing.

Posted by Norma J. Elkins, Realtor - Elkins Home Selling Team ( Elite Realty Group) almost 8 years ago

Good stuff, Jeremy.  I will definitely bookmark this for future viewing.  There's a lot of info out there.  Some good, some not so good, but most is time consuming.  Definitely want the biggest bang for the buck!!

Posted by Mike Cooper, GRI, Your Neighborhood Real Estate Sales Pro (Cornerstone Business Group Inc) almost 8 years ago

Jeremy, good information! I will check out the video later today. Boodmarked! Thanks.

Posted by Michael Setunsky, Your Commercial Real Estate Link to Northern VA almost 8 years ago

Jeremy, thanks so much for the great tips.  Some of them I think a lot of us know, but have maybe forgotten.  This was great content!

Posted by Peggy Wilson, Michigan Mortgage Pro (Huron Valley Financial, Inc.) almost 8 years ago

Thanks for the info Jeremy.  How's life in Myrtle?  I am from there and lived there for 30 years.

Posted by Morris Massre, Real Estate Instructor Broward County Florida almost 8 years ago

Jerry! Thanks for the video,  Now I really understand Face Book Pages.... I never saw the use in them because I could see the negatives of which you spoke. Now I am ready to do something with my Face Book Page!

I'd like to rename it to something else.... it is forming in my brain but it is still too early for me to see or hear it.

Posted by Sussie Sutton, UTR TEXAS Realtors - Rep for buyers and sellers. (UTR Texas Realtors) almost 8 years ago

Couldn't agree more Jeremy.  Getting "likes" and "fans" is all about interaction and connection with your followers.  Engage, ask questions, and listen.  Wel done.  

Posted by Amanda Christiansen, Christiansen Group Realty (Christiansen Group Realty (260)704-0843) almost 8 years ago

It makes complete sense that the interaction is what we are looking for not just a number of fans to our page.  It's like having a lot of points here on ActiveRain but never getting any business from it, it just doesn't make much sense.

Posted by Morgan Evans, LICENSED REAL ESTATE SALESPERSON (Douglas Elliman Real Estate) almost 8 years ago

Great post! I don't spend a lot of time on facebook and really don't know much about it. I'll have to review several blogs and discussion on creating business pages and making facebook work for me.

Posted by Carolyn Nelson, The Best Broker in Alamance County! (Realty One Carolina, LLC) almost 8 years ago

Thanks everyone for the comments!  Glad you are all agreeing with me!

Posted by Jeremy Blanton, Myrtle Beach REALTOR®- (Myrtle Beach Homes Blog) almost 8 years ago

It is Jeremy all about social interaction that is valid. Thanks for your tutorial. Genuine reciprocity. No one wants to be spammed with your own links. Content, and also targeting for positive reasons is the way to build awareness.

Posted by Gary Woltal, Assoc. Broker Realtor SFR Dallas Ft. Worth (Keller Williams Realty) almost 8 years ago

Hi Jeremy, great post about the FB pages. I have several pages for different areas they are still works in progress. One of them has like 3x more fans than the other, and that is one I'm not really focused on, it has a life of its own.

Posted by Eva Aliaga, Boca Raton & Delray Beach: SE Florida Real Estate (Keller Williams Realty Boca Raton almost 8 years ago

Hi Jeremy.I too agree that it is best to take the interactive approach as opposed to being a spammer. It is interesting how many of these ideas become an entity of their own as people feel more and more comfortable (and in many cases important) in using them.

Posted by Bruce Kunz, REALTOR®, Brick & Howell NJ Homes for Sale (C21 Solid Gold Realty, Brick, NJ, 732-920-2100) almost 8 years ago

Great stuff, Jeremy! I find my head spinning when trying to comprehend all of this, but you've definitely cleared things up; at least a little. I'm gonna be trying some of these strategies soon!

Posted by Scotti Jowers, Realtor - West Monroe, Louisiana Homes for Sale (CENTURY 21 Shackelford French, Search West Monroe Homes ) almost 8 years ago

Jeremy thank you for taking the time to post this video.  I will admit I have been one of those doing the "What Not To Do" things and have not put much thought into the "What To Do" items.  I am going to change my ways about using my page and I am also going to repost this blog as I know I'm not the only one that has been doing it all wrong!

Posted by Christa Hobart, Arizona Property Sellers (Cactus Valley Realty) almost 8 years ago

TThanks for the information today Jeremy.  I have bookmarked this for future reference. 


Patricia Aulson/  Seacoast NH & ME

Posted by Patricia Aulson, Realtor - Portsmouth NH Homes-Hampton NH Homes (BERKSHIRE HATHAWAY HOME SERVICES Verani Realty NH Real Estate ) almost 8 years ago

Jeremy, thanks for the informative video. I see people make the mistakes you outlined all the time making me reluctant to join them. Collecting names without any relationship seems pointless.

Posted by Roseanne Campagna, Kent/DesMoines/Blk Diamond/Renton/Maple Valley, WA (John L. Scott RE Maple Valley, WA ) almost 8 years ago

Jeremy, engaging the people on our business page is difficult. I don't care how many join, I just want them to "talk" to me!

Posted by Connie Harvey, Realtor - Nashville TN Real Estate (Pilkerton Realtors) almost 8 years ago

I have a Facebook business page and would like it to grow the "right way." I want to generate business! This was very informative.

Posted by Mark Robinson, Honesty, Integrity, Service (Geneva Financial, LLC) almost 8 years ago

Great advise Jeremy as always.  I love reading your post, they are always so informative and the pros know that "you know your stuff"!

Katrina Madewell

Posted by Katrina Madewell, Tampa FL Homes for sale | Tampa Bay - (813) 777-1196 (Charles Rutenberg Rlty- More than 5,000 agents(813) 777-1196) almost 8 years ago

Jeremy...I am going back and read all your posts since they are so informative. I always learn some new thing everytime I read one...thank you!

Posted by Ann Nguyen, Lake Tahoe Truckee Homes For Sale (eXp Realty of California, Inc.) almost 8 years ago

Jeremy, I had a post today on my FB Friday page and thought I would come over to read what you had to say.    Each week I get a FB update on my Business page, and says WHERE the leads are coming from.    I started my Business Fan Page with MY CLIENTS, and some local Realtors, so we could share our listings, just in case we have buyers for each other.    Then, FB Fridays came out.     When you look at the results, it does give us positive feedback with having more LIKES, but understand Realtors and Affiliates across the Country will not do much to help sell our properties.

Posted by Joan Cox, Denver Real Estate - Selling One Home at a Time (House to Home, Inc. - Denver Real Estate - 720-231-6373) almost 8 years ago

Jeremy-Thanks for the advice and for the informative video.

Posted by Joseph D. Federico, Eastern Massachusetts Real Estate (Donahue Real Estate Co.) almost 8 years ago

Jeremy - Thank you for the detailed quality blog about three ways to tick off your facebook fans.

Posted by John Pusa, Your All Time Realtor With Exceptional Service (Berkshire Hathaway Home Services Crest) almost 8 years ago