ActiveRain Tutorials: Creating Better Real Estate Videos- The Indoor Shot

Creating Better Real Estate Videos- The Indoor Shot

Wow! What a crazy month it has been here for me. Over the past few weeks I traveled several thousand miles to share as a social media speaker at many events around the country. One of the more popular presentations I have done recently has been on video in real estate. In that video I share several video demonstrations on various tools & tips. Things like the importance of using an external microphone, using tripods, etc. Shooting video inside

I think these video tips are fairly important and could be useful to others, so I will be sharing these short video examples and tips over the next few weeks here on the blog. Today I am sharing tip 1 for creating better real estate video.

Getting The Right Indoor Video Shot

The biggest issue I have seen in most indoor real estate videos has to do with the camera position. Too many times I see the shot focusing on the windows of a room and shooting directly at them. While it is important to point out the lightness & brightness inside a room caused by a window when trying to sell a home, if you try to convey this the same way in your video that you do when physically in the home with a buyer you end up with all kinds of problems.

Because there is so much brightness, many ignore turning on the lights in the room to try to keep the shot from being over exposed which causes problem one. Then you have the unbalanced amount of light as you pan the room. Most cameras can not adjust fast enough as you pan so you end up with part of your shot looking fine, part completely washed out and then another segment that is so dark you may think you are in a real estate cave. Not to mention the fact that it looks like the room changes color from tans to yellows to grays to whites.

You can spend hours in the editing booth trying to adjust color and exposure in your shot causing you to want to pull your hair completely out. While this option is available, there are others that are much easier. The angle you choose to shoot your video at can fix all these issues almost instantly.

Instead of shooting your video directly into the windows with no interior lights on, move the camera to the other side of the room near your windows. Turn on the interior lights and begin your video shot there. By doing so you will see a more consistent amount of light across your shot without the white balance & exposure changing as many times as a chameleon.

Here's a quick demo video from my recent presentation on Real Estate Video Basics:  

So when you shoot your next indoor real estate video, take time to think through the shot to get even steady lighting throughout.

Originally Posted at: 210 Consulting- Social Media Advisors

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Comment balloon 56 commentsJeremy Blanton • November 03 2011 10:33PM

Comments

You said "real estate cave."

Make it a great week.

Posted by Greg Nino, Houston, Texas (RE/MAX Compass, formerly RE/MAX WHP) almost 7 years ago

Lighting and white balance are the big issues...

Tom

Posted by Tom Branch, Broker, CDPE, SFR, ACRE, Plano TX Ambassador (RE/MAX Dallas Suburbs) almost 7 years ago

Perfect tutorial Jeremy and thank you!

Posted by Jackie Connelly-Fornuff, "Moving at The Speed of YOU!" (Douglas Elliman Real Estate in Babylon NY) almost 7 years ago

Greg- I knew you would appreciate that mention.

Tom- so many overlook the lighting and have all kinds of issues.

Thanks Jackie!

Posted by Jeremy Blanton, Myrtle Beach REALTOR®- myrtlebeachhomesblog.com (Myrtle Beach Homes Blog) almost 7 years ago

Jeremy, excellent post and tips. Getting the lighting right for the INSIDE is critical otherwise the photos or video never quite look right.

Posted by Gary Woltal, Assoc. Broker Realtor SFR Dallas Ft. Worth (Keller Williams Realty) almost 7 years ago

So true Gary.  If you don't get it right, you have washed out & way too dark shots.

Posted by Jeremy Blanton, Myrtle Beach REALTOR®- myrtlebeachhomesblog.com (Myrtle Beach Homes Blog) almost 7 years ago

hi Jeremy - I need more practice with indoor videos and this is one thing I will be working on.  Thanks for the easy instructions.

Posted by Peggy Chirico, REALTOR® 860-748-8900, Hartford & Tolland County Real Estate (Prudential CT Realty) almost 7 years ago

That is a great tip. I just tried a quick video to see for myself and the difference is unbelievable from simply changing the starting position. Thanks for sharing.

Posted by Ken Brandon, Camp Lejeune, Jacksonville, NC (Coldwell Banker Sea Coast Advantage (Jacksonville, NC)) almost 7 years ago

Glad it helps Peggy!

It is pretty amazing the difference Ken!

Posted by Jeremy Blanton, Myrtle Beach REALTOR®- myrtlebeachhomesblog.com (Myrtle Beach Homes Blog) almost 7 years ago

Great post, thank you for sharing this information. I appreciate the time, thought and effort put into creating this post.

Posted by Paul Dougherty~Brilliant Real Estate Marketing, Trusted, Tested & True. Our Results are Better! (Daniel Gale Sotheby's International Realty) almost 7 years ago

Great tutorial, Jeremy.

thanks for the tips!

Posted by Tatyana Makarov, Your Greater Hartford Area Realtor (Coldwell Banker Residential Brokerage) almost 7 years ago

Jeremy, You have given some excellent advice about lighting.  I have been there and done that, more than once.  Especially with the window light taking control, as I tried to focus on the Plantation Shutters.  As of late, I've been making more of an effort to use the light to my advantage.  Thanks for sharing.  I also enjoyed your Tripod video, that I watched on your YouTube Channel.  Best wishes always.

Posted by Richard Yates, Broker and Realtor Orange County, California almost 7 years ago

Thanks!  I learned something new!

Posted by Sussie Sutton, UTR TEXAS Realtors - Rep for buyers and sellers. (UTR Texas Realtors) almost 7 years ago

o you use an particular video editing software?

Posted by Tom Scott, Re/Max MN Realtors and Real Estate Agent (Remax Advantage Plus) almost 7 years ago

what cave?

Posted by Alan May, Helping you find your way home. (Coldwell Banker Residential) almost 7 years ago

Jeremy,

This is a very valuable post. I have bookmarked it.

Brian

 

Posted by Brian Madigan, LL.B., Broker (RE/MAX West Realty Inc., Brokerage (Toronto)) almost 7 years ago

 Great Tips!  Thank you for sharing them with the rest of us on Active Rain!

Posted by Donald Reich (Prudential Centennial) almost 7 years ago

Hi Jeremy - This is excellent advice.  People should consider taking multiple shots from different angles of the room so they will have options when editing the video afterwards.

Posted by FN LN almost 7 years ago

Thanks for a great tutorial on video shoot, JB. I have seen few videos that may have harmed the sale instead of helping.

Posted by Praful Thakkar, Andover, MA: Andover Luxury Homes For Sale (LAER Realty Partners) almost 7 years ago

Hi Jeremy, as always, stellar advice from you. Great tutorial and so practical.

Sharon

Posted by Sharon Alters, Realtor - Homes for Sale Fleming Island FL (Coldwell Banker Vanguard Realty - 904-673-2308) almost 7 years ago

Hi Jeremy--another great post and such great information.  It certainly pays to plan how the video will be shot as is evidenced by your video. 

Posted by Janet Jones, Home Staging, Interior Redesign Kihei, Maui, Hawaii (Just Your Style Interiors, LLC) almost 7 years ago

I have not quite gotten around to using my new camera with the video option. I bought a good camera so I could do my own virtual tours. Hopefully I can do my camera justice by following your tutorials! If not practice and practice right! Thanks for the series!

Posted by Rosalie Evans, The Evans Group, Sioux Falls, SD Homes For Sale (Meritus Group Real Estate) almost 7 years ago

Jeremy - Great tips and suggestions to make a better video with a lot less work. 

Posted by Laura Allen, Lake Tahoe - Truckee Real Estate for Sale www.TahoeLauraLuxuryHomes.com, Tahoe Real Estate Agent Helping Buyers and Sellers (Coldwell Banker, Tahoe City, CA (530) 414-1260) almost 7 years ago

Thanks Jeremy,  I find it very difficult to video indoors. Our rooms are small and have lots of sun streaming in the windows from morning to dusk.  Thanks for the suggestions.

Posted by Maureen Fukumoto, Maureen (Help-U-Sell Realty Pro) almost 7 years ago

This looks like a good suggestion. Time to add video skills to our list of talents!

Posted by Cheryl Ritchie, Southern Maryland 301-980-7566 (RE/MAX Leading Edge www.GoldenResults.com) almost 7 years ago

Thanks for the great tip! What great advise to save time and frustration. I'll be purchaing a new camera soon and will be practicing more with video.

Posted by Anonymous almost 7 years ago

Thanks as always for the great insights and tips. I look forward to your upcoming tips and examples in the coming weeks.

Posted by Charlie Dresen, Steamboat Springs, CO e-Pro (Steamboat Sotheby's International Realty) almost 7 years ago

Yep, a video tutorial always works out great for me. Now, that's an easy lesson I'm going to remember.

Posted by Jill Sackler, LI South Shore Real Estate - Broker Associate (Charles Rutenberg Realty Inc. 516-575-7500) almost 7 years ago

Great tips on what to do and what not to do. With videos really becoming the now rather than the future, this is important

Posted by Ellie McIntire, Luxury service in Howard County & Catonsville (Ellicott City Clarksville Howard County Maryland Real Estate) almost 7 years ago

Great post, Jeremy - the perfect amount of information and presented understandably and well! Thanks!

Posted by Debbe Perry, 828.439.3084 Morganton/Lake James NC (Real Living Carolina Property ) almost 7 years ago

Jeremy, great tip and what a difference with just repositioning the camera. Thanks.

Posted by Michael Setunsky, Your Commercial Real Estate Link to Northern VA almost 7 years ago

Jeremy,

Yes I have been holding back but with the new camera I just got I have no excuse.  So soon you will be seeing a lot more of my shining face.  Hey at least in a cave you can control the lighting.

Posted by Larry Story, Total Care Realty, LLC, Greensboro, NC Real Estate (Total Care Realty) almost 7 years ago

The suggestion you make in your last paragraph was something I learned after doing it the other way but, in hindsight, it's one of those tricks that makes perfect sense!

Posted by S. Leanne Paynter ☼ Broward County, FL, Davie, Plantation, Cooper City & Weston Specialist (United Realty Group, Inc.) almost 7 years ago
I have pulled a few hairs, now I know a cure! Thanks for sharing!
Posted by Yvonne Burdette-Van Camp, "Home"work, I have the Answers! (To Buy and Sell Real Estate, see me at Southwest Missouri Realty) almost 7 years ago

Thanks for the help

Posted by Curtis Hunt, Chicago House Hunt / Find Your Way Home (Coldwell Banker) almost 7 years ago

Richard- Thanks, yes plantation shutters are beautiful but they can be a nightmare on video.  Those other videos will be coming very soon.

Tom Scott- I simply use iMovie for editing all of my videos.

Alan- I know nothing of what you talk about this cave.

Marc- that is also another great piece of advice.  Take more than 1 shot to use snippets of the best parts.

Praful- Bad video can be detrimental to your marketing plan for sure!

Thanks Sharon!  How are you doing?

Posted by Jeremy Blanton, Myrtle Beach REALTOR®- myrtlebeachhomesblog.com (Myrtle Beach Homes Blog) almost 7 years ago

Janet- Thanks Janet!  Glad you enjoyed.

Rosalle- It definitely takes some practice to get the shots just right.  The more you practice, the better it will be.

Thanks Laura!

Maureen- sometimes you might need to shoot at sunset and turn on the inside lights.  It can really make a difference.

Cheryl- it's a never ending list!

Posted by Jeremy Blanton, Myrtle Beach REALTOR®- myrtlebeachhomesblog.com (Myrtle Beach Homes Blog) almost 7 years ago

No problem Charlie!

Glad you liked it Jill

Ellie- 3 billion are watched on YouTube daily, we gotta start getting video out there!

Glad you enjoyed Debbe.

Michael- it makes a major difference.

 

Posted by Jeremy Blanton, Myrtle Beach REALTOR®- myrtlebeachhomesblog.com (Myrtle Beach Homes Blog) almost 7 years ago

I hire someone to do indoor photos but am going to start doing my own videos. Thanks for the advice.

Posted by Karen Salmon, Okotoks Real Estate Agent (Royal LePage Benchmark) almost 7 years ago

Larry- get to making those videos now!

Awesome Leanne

LOL Yvonne!

No problem Curtis

Posted by Jeremy Blanton, Myrtle Beach REALTOR®- myrtlebeachhomesblog.com (Myrtle Beach Homes Blog) almost 7 years ago

Best of Luck Karen!

Posted by Jeremy Blanton, Myrtle Beach REALTOR®- myrtlebeachhomesblog.com (Myrtle Beach Homes Blog) almost 7 years ago

Jeremy,

Full motion video is very different from video slideshow tours. in my experience. It seems a bit like learning a new language.lol

Great post,

Steve

Posted by Steve, Joel & Steve A. Chain (Chain Real Estate Investments & Mortgage, Steve & Joel Chain) almost 7 years ago

Jeremy - shooting video of even still shots with even lighting preferably behind you is always the optimum way to shoot. Great tip...

Posted by Robert and Lisa Hammerstein -201-315-8618, Bergen County NJ Real Estate (Keller Williams Valley Realty) almost 7 years ago

Good tips on the indoor window shots, Jeremy! One thing I do that some may find time consuming is to go back to the house at different times of day so that I can get the home in different lights.

Posted by Maria Morton, Kansas City Real Estate 816-560-3758 (Chartwell Kansas City Realty) almost 7 years ago

Love this post! I have been editing some video and was going crazy trying to fix it, looks like the better option to redo the video but be more aware of these tips

Posted by Ruth Jacobs, North Palm Beach, Real Estate Specialist, CDPE, SF (Quantum One Realty) almost 7 years ago

The whole video thing would be best, if there were somebody to shoot them for me.

I'm a Realtor, not a director.  Hopefully will work that out soon.

Good stuff, thanks for sharing it.

Posted by Anthony Daniels, SF Bay Area REO Specialist (Coldwell Banker) almost 7 years ago

Steve- Full Motion is what consumers want nowadays.  Definitely a different way.

Thanks Robert & Lisa

Maria- that isn't a bad idea at all!

Ruth- sometimes it is much easier to just reshoot instead of trying to edit in post.

Anthony- there are definitely options in your area I know someone who could help you out with that pretty easily.  His name is Mike Mueller & does great video work.

Posted by Jeremy Blanton, Myrtle Beach REALTOR®- myrtlebeachhomesblog.com (Myrtle Beach Homes Blog) almost 7 years ago

As always, Jeremy ... you have produced another tutorial with some great tips! Appreciate your sharing them here!

Posted by George Lawson almost 7 years ago

Jeremy, thanks for the helpful tip on lighting. We're just looking into full motion video I saw  list of cameras on a slide presentation you did at a conference. I was looking at the Sony HDR CX160 any thoughts on that camera?

Posted by Nancy Laswick, Your REALTOR® For The Valley Of The Sun (United Real Estate) almost 7 years ago

Sorry Nancy, not familiar with that model.

Posted by Jeremy Blanton, Myrtle Beach REALTOR®- myrtlebeachhomesblog.com (Myrtle Beach Homes Blog) almost 7 years ago

Great tips Jeremy. Hopefully more people see this post and make the adjustments you have suggested. Lighting is important in videos and photos. They make all the difference for a client's choice.

Posted by Gabrielle Jeans, Real Estate Web Solution, Real Estate Trainer and Coach (WebTech Dezine, Gabrielle Jeans Real Estate Coach) almost 7 years ago

Jeremy:

Thanks for the tip.  Most of the videos I have done are outside.  But I need to learn how to do videos of inside spaces.  I am bookmarking this post and look forward to your other tutorials.  Are you on YouTube?

Posted by Evelyn Kennedy, Alameda, Real Estate, Alameda, CA (Alain Pinel Realtors) almost 7 years ago

I always love photography tips, especially in lay terms. Thanks for the heads up.                

Posted by Sandy Acevedo, RE/MAX Masters, Inland Empire Homes for Sale (951-290-8588) almost 7 years ago

Shooting towards windows causes the same kind of problem with still photos, either making the shot too dark or giving the effect that a nuclear explosion is taking place outside!

Posted by Eric Kodner, Wayzata Lakes Realty: Twin Cities, Madeline Island (Wayzata Lakes Realty: Eric Kodner Sells Twin Cities Homes) almost 7 years ago

I can't believe how simple this is. I can't believe it has taken me this long to figure it out. LOL Thanks Jeremy!

Posted by Joe Colón, Jr. (Jenny L Colón, PC) almost 7 years ago

Thank You for the tutorial Jeremy.  2012  is the year that I try video marketing

Posted by Chris Smith, South Simcoe, Caledon, King, Orangeville Real Esta (Re/Max Chay Realty Inc., Brokerage) almost 7 years ago

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