ActiveRain Tutorials: With 3 Billion Views Daily, Video is No Longer an Option

With 3 Billion Views Daily, Video is No Longer an Option

Video, some love it, most hate it.  Why?  They don't like the way they look on camera, or hate their voice, or some other really bad excuse.  But, with 3 billion views daily on YouTube, video is something that your business can no longer ignore.  There are simple ways to incorporate video into just about any business that is out there.

As we all know, many people consume things better when they can either hear or see it instead of just reading.  Hence why you always should try to include images to keep the consumers interest in your blog posts.  However, when you embed a video into the blog post you increase this exponentially.

As I was scanning YouTube videos, I came across this one from a real estate firm in Australia.  They do a great job explaining the importance of video in their industry:

As the saying goes, proof is in the pudding.  Both the top sales person in the state & country are using video to promote their business.  Also, they discuss spending $1,000 on a newspaper ad versus spending $500-$1,000 on a professional looking video.  Let's look at this in detail for a moment.

The ad that you place in a newspaper runs for a limited time.  Normally only once or twice making it's shelf life very short.  Secondly, the reach of that ad is the audience in your city that gets a newspaper.  If this was my hometown of Myrtle Beach, SC, the circulation of the paper is about 50,000 daily.  So you would be paying roughly $2 per viewer if you are lucky enough to get 1% to view your ad.  Since it is not interactive, you would then have to rely on the consumer going to a computer visiting your website, or picking up the phone to call you.  Of course this also doesn't take into account those who are not in the market for your product right now, which would make that number dramatically less.

In comparison, if you pay a video company to design a dramatic video or create one yourself for your product/service you are offering the video can easily get thousands of views if you title & tag it properly.  The other big differences between the print ad & video is that your video doesn't have a shelf life.  Unless you delete the video or have your account suspended, the video can live online for eternity to be found by consumers moving forward instead of just those looking on that day.  Secondly, the people viewing your video are those who are typically interested in that thing.  They have done some sort of search and landed on your video.  So, conversion should be much higher than the print ad.

So, if you have not started with video yet, now is the time to begin.  2012 is a year in which video will continue to remain a strong tool to implement into your online marketing strategy.  To help everyone get started in the right direction, I've created a free webinar that will take place on Monday January 9th, 2012 at 1PM EST.  Seating is limited, so register now!

I'm a full time Myrtle Beach Real Estate Agent that focuses on homes for sale in Myrtle Beach and Carolina Forest Real Estate.

 

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I am also the Co-Founder of 210 Consulting- Social Media Advisors.  I have traveled the country as a social media speaker.  If you would like more information on any of the topics discussed in this blog, please contact me directly.  We specialize in social media training, online consulting, and the creation of your own custom WordPress site.

 

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Comment balloon 46 commentsJeremy Blanton • January 05 2012 03:42PM

Comments

Hi, Jeremy

  Your Blog is spot on.  Video is the future of the Internet.

  Looking forward to your Webinar.

Posted by Fred Griffin Tallahassee Real Estate, Licensed Florida Real Estate Broker (Fred Griffin Real Estate) over 8 years ago

Great points on the benefits of marketing with video!

Posted by go to RealEstateFaster.com & get 20 Listing Appointments per month (Real Estate Faster) over 8 years ago

Hi Jeremy,  I've noticed that the quality of the videos is about the same as the quality of the pics in the MLS.      No surprise there !  The superior engagement from video is a very strong motivation.

Posted by Bill Gillhespy, Fort Myers Beach Realtor, Fort Myers Beach Agent - Homes & Condos (16 Sunview Blvd) over 8 years ago

Can't wait to learn more.  I hope the wednair will include some tips on what camera to purchase.  I can not afford to have a production company come out for every video.

Posted by Diane Osowiecki, Greater Nashville Real Estate (Diane O and Friends - Benchmark Realty) over 8 years ago

Diane, we will definitely cover gear you can use too.  I'll cover the full spectrum.  Everything from using your phone, to a $1,000 DSLR and everything in between.

 

Posted by Jeremy Blanton, Myrtle Beach REALTOR®- myrtlebeachhomesblog.com (Myrtle Beach Homes Blog) over 8 years ago

Looking forward to the session.  Thanks Jeremy.

Posted by Cindy Jones, Pentagon, Fort Belvoir & Quantico Real Estate News (Integrity Real Estate Group) over 8 years ago

Great post Jeremy. And yes, I'm serioius about eventually calling you to make that wp site we keep talking about. I don't care so much about how I look and sound on video. I'm more concerned about the professional setting. In my house? Garage? My office? People are very judgemental. Do you leave comments open on Youtube or not? Some jerk-off is surely to type something stupid in the comments section below. I think consumers are still expecting real tv like quality or something. what's your take?

suggested btw

Posted by Greg Nino, Houston, Texas (RE/MAX Compass, formerly RE/MAX WHP) over 8 years ago

Jeremy, great point on video and it is very effective if it is clear, entertaining, and SHORT in duration.

Posted by Gary Woltal, Assoc. Broker Realtor SFR Dallas Ft. Worth (Keller Williams Realty) over 8 years ago

Greg- Great questions!  Some consumers want the professional grade video.  Some expect it.  Others are completely content with videos shot from an iPhone.  The key is knowing your consumers and what they expect.  For me, I usually shoot in my office my videos.  i've done a few in the car, a few outside, but for me, I'm most comfortable in my office.  I guess part of that is because I spend most time time in there.  I look forward to your call soon!

See the rest of you on Monday!

Posted by Jeremy Blanton, Myrtle Beach REALTOR®- myrtlebeachhomesblog.com (Myrtle Beach Homes Blog) over 8 years ago

Video is, and has been, on my list of must use tools this year.  I did experiment with it a bit when I first got my Vado camcorder, but when my dog ate the case and some of its contents, I lost interest.  Sounds feeble, doesn't it.

Posted by Geri Sonkin, Long Island Real Estate & Staging Expert (Douglas Elliman Real Estate 516-457-7103) over 8 years ago

You are very right! I've done a few but I bought a mic Monday so I'll be rolling some out soon. Check out my youtube account and join youtube thursdays.

http://www.youtube.com/user/GreenHomeRealtySA

Posted by Cathy Criado, Making Real Estate Profitable (Criado Realty ) over 8 years ago

I'm with Diane - Looking for ideas on the type of equipment that s/be used

Posted by Marcia Kramarz, CDPE,LMC,CBR (Re/Max Executive Realty) over 8 years ago

I am quilty of not even wanting my photo taken....much less a video made....but guess I am going to have to get over it and get busy.

Posted by Sherry Scales, Realtor, for Austin, TX and surrounding areas (Austin Texas Homes, LLC) over 8 years ago

Hello Jeremy,

This is so true. Everybody refer to Youtube nowadays.

 

Tatyana.

Posted by Tatyana Makarov, Your Greater Hartford Area Realtor (Coldwell Banker Residential Brokerage) over 8 years ago

I officially registered!  Looking forward to this!

Posted by Christine Bohn, The Bohn Team, Gainesville FL (RE/MAX Professionals) over 8 years ago

I'll be in attendance.  I posted 229 videos to my You Tube Channel in 2011 and want to do even more this year!

Posted by Marilyn Boudreaux, Lake Charles LA Century 21 Realtor (Marilyn Boudreaux, Century 21 Bono Realty) over 8 years ago

Hi Jeremy--the webinar looks great and it's a valid point you make between print and video marketing.  We are all far more impressed with video. 

Posted by Janet Jones, Home Staging, Interior Redesign Kihei, Maui, Hawaii (Just Your Style Interiors, LLC) over 8 years ago

Interesting video! This is something I need to look into. Thanks.

Posted by Peggy Chirico, REALTOR® 860-748-8900, Hartford & Tolland County Real Estate (Prudential CT Realty) over 8 years ago

Thank Jeremy!  I'm registered and looking forward to it!  You are so good to us to always be passing along your expertise...

Happy New Year my friend!


Pamela

Posted by Lee & Pamela St. Peter, Making Connections to Success in Real Estate (Berkshire Hathaway HomeServices YSU Realty: (919) 645-2522) over 8 years ago

Thanks Pamela!

Posted by Jeremy Blanton, Myrtle Beach REALTOR®- myrtlebeachhomesblog.com (Myrtle Beach Homes Blog) over 8 years ago

For some it's like swallowing a horse pill. But it must be done. The pills are much smaller these days.  Great post.

Posted by Charlie Dresen, Steamboat Springs, CO e-Pro (Steamboat Sotheby's International Realty) over 8 years ago

It's also a fact that many people use YouTube as their search engine.  It ranks second behind Google now in terms of usage.

Posted by Chris Lewis, I want to SELL your home, not LIST it! (Gracious Living Realty) over 8 years ago

Hi Jeremy, I really want to register for this, but i will be in a meeting. Any chance I can access a recording?

Posted by Sandy Acevedo, RE/MAX Masters, Inland Empire Homes for Sale (951-290-8588) over 8 years ago

Sandy I will try to make a recording available.

Posted by Jeremy Blanton, Myrtle Beach REALTOR®- myrtlebeachhomesblog.com (Myrtle Beach Homes Blog) over 8 years ago

Jeremy:

Good timing for me. .I just finished writing a post about viral videos and how I got one of my videos to be viewed by over 344,000 people. 

I will have to  wait for the recording.. but definitely interested.

Posted by Fernando Herboso - Broker for Maxus Realty Group, 301-246-0001 Serving Maryland, DC and Northern VA (Maxus Realty Group - Broker 301-246-0001) over 8 years ago

I'm taking videos to a new level in 2012. I know how it performed for me in 2010 and 2011. No doubt, that's where I'm betting my $$$.

Posted by Loreena and Michael Yeo, Real Estate Agents (3:16 team REALTY ~ Locally-owned Prosper TX Real Estate Co.) over 8 years ago

I read somewhere that people prefer video over text 6:1 and that video is 53% more likely to receive a 1st page google ranking.

 

I need to do more videos....

Posted by Nick Walton, Call 469-556-2393 (JP & Associates REALTORS®) over 8 years ago

Jeremy,

Your post is very timely since I just had a class this morning about the importance of video & would like to learn more...just registered for your class. Thank you!

Posted by Ann Nguyen, Lake Tahoe Truckee Homes For Sale (eXp Realty of California, Inc.) over 8 years ago

Started to embrace it last year and am trying to do more this year. We have used both outside help and our own video. A little bit of patience and effort can lead to some good self produced videos. Just turning on the camera doesn't do it. If you are talking, have a script or at least write out key points. Find ways to stablize your camera. Super shaky video is a pretty quick way to lose interest.

Posted by Pete Jalbert, R(S) (The Maui Real Estate Team, Inc. ) over 8 years ago

Jeremy:

I agree with you wholeheartedly.   Will you be hosting it again at other times?  I have a conflict with the current time     

 

Posted by Anonymous over 8 years ago

Video, using two senses always leaves a more lasting impression. Videos breath life in to the area, the property that still images and copy can not do.

Posted by Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY) over 8 years ago

I plan to put more time into video this year.  It' my goal to post at least 2-3 good, relevant videos by the end of the month and then average 1 per month for the rest of the year.

Posted by Bryan Robertson over 8 years ago

While I appreciate the value of a good video, I can't stand all the weekly video newsletters that are sent to me.  I would much rather scan an article quickly than sit like a prisoner while a video unwinds.

Posted by Brian Schulman, Lancaster County PA RealEstate Expert 717-951-5552 (Coldwell Banker Residential Brokerage, Lancaster PA) over 8 years ago

Video rocks. I watch a lot of it and it sells homes.

Posted by Steven Beam, Parker Colorado Real Estate (RE/MAX Alliance - Parker Colorado Real Estate.) over 8 years ago

Jeremy, you are right. I don't like how I look or sound but I guess I'd better get over that. 2012 is the year.

Posted by Tammie White, Broker, Franklin TN Homes for Sale (Franklin Homes Realty LLC) over 8 years ago

Sorry I misssed the webinar today.  Is there be a re-play ?

Posted by Joye Hollis Ridgeway, - Homes, Land, Investment, Commercial (AgentOwned Realty, Charleston SC) over 8 years ago

And for my Christmas present I asked Santa to being me a new camera capable of taking HD video, but it doesn't look anything like the one in the blog

Posted by Ed Silva, Central CT Real Estate Broker Serving all equally (RE/MAX Professionals, CT 203-206-0754 ) over 8 years ago

Very few people can do attractive video. I'm going with RSAnimate. Much more cool than a talking head. 

Posted by Leslie Ebersole, I help brokers build businesses they love. (Swanepoel T3 Group) over 8 years ago

Jeremy good post and so true.  I've just gotten into Videos over the last few months. I just created a Short Sale site around videos and I have so much more to do as I realize that they are going to be what can set you apart from other Agents as they're still the exception and not the norm. It's so much better to learn and implement while it's the exception. I"ll see you on your webinar.

Posted by Lynn Pineda, Real Estate Promises delivered in SE Florida (eXp Realty) over 8 years ago

I guess I need to jump on board!

Posted by Christine Smith, Exclusive Buyer Agent & Attorney, Canton, MA (Buyers Brokers Only LLC - www.BuyersBrokersOnly.com) over 8 years ago

Great post and video. I also registered for your webinar, and look forward to learning more about videos.

Posted by David Myre (VIP Realty) over 8 years ago

Jeremy, I have to start doing videos.  As much as I'm uncomfortable doing it, it is what separates us from other local Realtors.

Posted by Steve Warrene, Pittsburgh Real Estate Investment Specialists (Your Town Realty) over 8 years ago

Jeremy - thanks for reinforcing such an important topic (video) and great find in the embedded video - thanks for that share! I had a laugh at all the uniformity in the dress in the conference (hmmm, what tie to pick today?? :)  I guess that goes with their brand. Sort of ironic that video helps you be the purple cow, but you all look the same ;)

ties

Posted by Craig Daniels, Technology Instructor/Project Consultant (Tech Training for You!) over 8 years ago

Yes, the new technologies are certainly something we all need to embrace if we are going to succeed!

Posted by Barbara-Jo Roberts Berberi, MA, PSA, TRC - Greater Clearwater Florida Residential Real Estate Professional, Palm Harbor, Dunedin, Clearwater, Safety Harbor (Charles Rutenberg Realty) over 8 years ago

Craig- Yes, some of the brokerages in Australia have this matching tie thing going on.

Posted by Jeremy Blanton, Myrtle Beach REALTOR®- myrtlebeachhomesblog.com (Myrtle Beach Homes Blog) over 8 years ago

Jer - Right you are. I've been saying since 2008 that I was going to get into video more often. Maybe 2012 will be the year that I actually do it. Probably not, but it sounds good, right?

Posted by Jason Crouch, Broker - Austin Texas Real Estate (512-796-7653) (Austin Texas Homes, LLC) over 8 years ago

Participate