ActiveRain Tutorials: The Art of Uni-Tasking

The Art of Uni-Tasking

This past week I was in Atlanta, GA for a real estate tech conference where I got the honor of hearing my friend Matthew Shadbolt deliver a very powerful presentation on how social media is ruining us.  He shared about the addictions people are forming to the instant gratification and recognition they receive on social networks like Twitter & Facebook.  The mentions, likes & comments we receive release a level of oxytocin that makes us feel better.  Once a person starts to receive some, it becomes even more addicting.

It gets to the point where people spend hours at a time bouncing from one social network to another trying to find another dose.  Not only is the addiction a bad thing, but it has also caused more and more people to do more multitasking each and every day.  No longer are we just focusing on our duties for our job, but we also splitting our time that should be spent working on a task on Facebook updates, Twitter statuses, and all other types of social networks.

While I used to believe that by multitasking I was accomplishing more.  I also used to brag at how well I could do it and how I could do so many things at once.  But what Matthew shared in his presentation changed my whole thinking.  No longer am I going to try & multitask.  Instead, I've implemented a new work into my daily routine called uni-tasking.

To me, uni-tasking means I will no longer keep my inbox, Facebook, Twitter, iMovie and several other networks/programs open at the same time and bounce from one to another.  Instead, I am going to only do one at a time and shut the other networks off.

On Monday I tested this theory to see how it would work.  I shut everything off but my inbox.  I took the next three hours and spent just the time on email.  What I noticed is that I was able to respond to everything I need and seemed to be much more focused on it while doing so.  I also found I didn't miss the likes, mentions and praises that the social networks provide.  I was then able to move on to another task without having to wonder if everything was finished or not.  I found myself more productive than I've been in weeks and had everything done to then spend time with family.

So in closing, this uni-tasking might just be the best thing I implement into my business in a long time.  If you don't believe me, give it a try and see if you receive the same results.  My guess is you will be amazed at what you can accomplish by trying to just do one thing at a time.

Originally Posted at: 210 Consulting- Social Media Advisors

I'm a full time Myrtle Beach Real Estate Agent that focuses on homes for sale in Myrtle Beach and Carolina Forest Real Estate.


 Search Myrtle Beach Homes  


Let me help you find your next dream home here in Myrtle Beach.


I am also the Co-Founder of 210 Consulting- Social Media Advisors.  I have traveled the country as a social media speaker.  If you would like more information on any of the topics discussed in this blog, please contact me directly.  We specialize in social media training, online consulting, and the creation of your own custom WordPress site.


Get a Custom WordPress Site


Also, let's connect on these great social networks:

Follow Me on Twitter   Follow Me on Facebook   Lets get Linkedin      Follow my Photo Stream on Flickr   Myrtle Beach Real Estate Videos

Comment balloon 8 commentsJeremy Blanton • April 20 2012 08:59AM


Jeremy I have long taught to agents (and otheres) to stop going over the top in staying constantly connected.   How is it possible to conduct real estate, work with buyers, sellers and constanly be online. I for one  get the uni task.  If one focuses on one task not only does this task get done better but it takes far less time in relation to if we're mulit-tasking and jumping back and forth - we then must go back and 'remember' where we left off and start again.


Featured in Bananatude 

Posted by Anna Banana Kruchten CRB, CRS, 602-380-4886 (Phoenix Property Shoppe) over 7 years ago

I agree that it is so easy to get distracted that now I will actually turn my computer off! I can still check email on my phone but I don't bounce around--it's great and I get a lot more done.

Posted by Peggy Chirico, REALTOR® 860-748-8900, Hartford & Tolland County Real Estate (Prudential CT Realty) over 7 years ago

I think there is a whole spectrum between the terms of multi/uni tasking. Some tasks (ie clients) are a uni task for sure, but other day-to-day actions are a combination. Thinking is not a linear process. Even in your example of focusing solely on your inbox, were you not replying to inquires by going outside of the email account to search things and to MLS to respond to clients? Being task oriented is effective, but each task has so much going on behind it. Organization is key. And knowing yourself. Thanks for the most! It was my inspiration for making to do lists for the weekend to come. 

Posted by Jenifer Lower, Your Dream. Our Passion. (Bozeman Montana Real Estate .net) over 7 years ago

Hi Jeremy - That's an interesting takeaway. I've always been pretty linear in my approach to work, mostly because I noticed a long time ago that was the best way for me to actually get things done with some attention to quality. That said, however, oxytocin is good for us - it makes us kinder, gentler, more trusting and more willing to engage with others - so we should make sure that some of our daily effort is directed to those oxytocin-releasing activities. We just need to manage our addiction better :)

Posted by Dick Greenberg, Northern Colorado Residential Real Estate (New Paradigm Partners LLC) over 7 years ago

I really like the idea of "uni-tasking".  It embodies the ability to focus and get things done.  I've been too busy to engage on social media lately but when I do, it's usually as you describe - bouncing from app to app.

Posted by Bryan Robertson over 7 years ago

I think Matthew Shadbolt ROCKS!  He's got it going on and I believe that he is SO right about our focus.  We all think that the shiny new toy is what we MUST do to keep going.  It actually slows us down--pick 2-3 things and focus, focus, focus!

Posted by Debe Maxwell, CRS, Charlotte Homes for Sale - Charlotte Neighborhoods ( | The Maxwell House Group | RE/MAX Executive | (704) 491-3310) over 7 years ago

I'm not buying it. Sure, you probably get a LOT more accomplished, but where's the fun in that? I'm listening to 80's hair metal on, commenting on blogs and FaceBook, charging my phone, having a nice adult drink and negotiating an inspection report right now. Seriously, when it comes right down to needing something done "right now," eliminating all the distractions and hammering out the one thing is totally the way to go. Maybe I should be running my anti-virus while I'm at it?

Posted by Eric Michael, Metro Detroit Real Estate Professional 734.564.1519 (Remerica Integrity, Realtors®, Northville, MI) over 7 years ago

I commented on you mentioning this on FB and I really feel the need to uni-task.  Multi-tasking for me is exhausting and not all that productive.

This week will be my test.

Thanks Jeremy, you rock.

Posted by Virginia Dean, Real Estate Done Your Way (Keller Williams Tulare County) over 7 years ago