ActiveRain Tutorials: Would You Pay Snooki $6,250 To Advertise For You Online?

Would You Pay Snooki $6,250 To Advertise For You Online?

I should probably start by saying I've never seen Jersey Shore, and had to honestly do a Google search the first time I heard her name to find out who she was.  I quickly realized why I never watched the show after watching a 2:13 YouTube video of her "best quotes."

That being said, the other day I was flipping through websites and came across one that gives you the opportunity to purchase advertising.  You can purchase the normal ad spots on a site for a month, or pay someone to send a Tweet for you. While there I wanted to see who the most expensive ad which as you probably have guessed by now, was Snooki.  If I gave her $6,250 she would send out one tweet of anything I wanted.

While I thought of all the cruel and fun things I could do to friends by having someone with over 6 million followers tweet something, I then started thinking more about how this could be for business and if it would be valuable for a business to spend that kind of money.

Ad with Snooki

So, I started to think about my business and would I pay $6,250 to have Snooki send one tweet for me?  I tried to break it down into numbers to see if it would make sense.  Here's what I came up with:

  • If I pay per character sent and follow their rules of using only 110 characters to leave room for re-tweets, it would cost around $56/character.
  • If I pay per user, that would mean I'm paying $1 per 990 users.
  • If I pay based on Hubspot's 2.8 hour half life, I'm paying $37.21 per minute of life of the tweet.

So I really started pondering if this was the best use of marketing dollars a company could use.  Would you open up your bank account and give Snooki $6,250 for tweet about your product or service?

For me, I'll probably stick to simply building my own community the old fashioned way and use that money towards many other things.

Originally Posted at: 210 Consulting- Social Media Advisors

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Comment balloon 58 commentsJeremy Blanton • March 06 2013 12:29PM


Jeremy - Well, sadly, I do know who she is, and I have watched Jersey Shore...but I am a Jersey Girl, so I kind of felt like I had to! Hope you are doing well!
Posted by Carol Zingone, Global Realtor in Jax Beach, FL - ABR, CRS, CIPS (Berkshire Hathaway Home Services Florida Network Realty) almost 8 years ago

Yes since we are a local business we have to stay focused and have our advertisisng more directed.

Posted by Elite Home Sales Team, A Tenacious and Skilled Real Estate Team (Elite Home Sales Team OC) almost 8 years ago

LOL Carole!  I'm doing great, thanks for asking!

Posted by Jeremy Blanton, Myrtle Beach REALTOR®- (Myrtle Beach Homes Blog) almost 8 years ago

No way would I spend $6,250 to have Snookie advertise for me.   I wouldn't pay $6.25 to have Snookie advertise for me.   She's not the person I would want representing my business. 

Posted by Jim Patton, Realtor - Stanislaus ,Merced, San Joaquin Counties ( Aspire Home Real Estate 209-404-0816) almost 8 years ago

Jim- My guess is that you would not be alone :)

Posted by Jeremy Blanton, Myrtle Beach REALTOR®- (Myrtle Beach Homes Blog) almost 8 years ago

Oh, this is absolutely hilarious. 

Posted by Susan Haughton, Susan & Mindy Team...Honesty. Integrity. Results. (Long and Foster REALTORS (703) 470-4545) almost 8 years ago

Funny post - Based on that $56. per character, how much would I have spent on this post?

Posted by Marjorie Taylor, New Homes in St. Augustine Florida (Riverside Homes) almost 8 years ago

LOL Marjorie!

Glad you found it funny Susan!

Posted by Jeremy Blanton, Myrtle Beach REALTOR®- (Myrtle Beach Homes Blog) almost 8 years ago

Jeremy - Catchy post. I would say you might get $6,200 worth of brand awareness out of Snookie (on your post)...without even having to pay her.   

Posted by Kevin McGourty (Realty ONE Group) almost 8 years ago

Jeremy, First, I wouldn't want her associated with our brand.  2nd, how many of her followers would be in my area?  And of those, how many would actually be in the market to buy/sell a home?  And from there, how many of them would NOT have an agent and would be stupid receptive enough to take Snooki's advice on hiring an agent?  And that's my engineering rationale for saying NO WAY.

Posted by Liz and Bill Spear, RE/MAX Elite Warren County OH (Cincinnati/Dayton) (RE/MAX Elite 513.520.5305 almost 8 years ago

OMG that is crazy.  Not sure that I would ever want her representing my brand.

I would guess, thought that maybe for some national brands with big budgets, that have synergy w/ her style/their target, it might make a bit more sense...but then again, I'm guessing the #'s still would work.

Posted by Debbie Gartner, The Flooring Girl & Blog Stylist -Dynamo Marketers (The Flooring Girl) almost 8 years ago

I'm with Debbie - I'm not sure I would want someone like her representing me or my business (admittedly, I watched the TV show).  Although I had no idea this was even a thing - Pretty funny stuff!<!--[if gte mso 9]><xml> <o:OfficeDocumentSettings> <o:RelyOnVML/> <o:AllowPNG/> </o:OfficeDocumentSettings> </xml><![endif]-->

Posted by Jenn Tervo (Trulia) almost 8 years ago

LOL Kevin!  I just might!

Oh Bill- I wish there was a +1 button on your comment!  :)

Debbie- Crazy is an understatement I think.

Jenn- You are a step ahead of me, I've never even watched the show.  

Posted by Jeremy Blanton, Myrtle Beach REALTOR®- (Myrtle Beach Homes Blog) almost 8 years ago

Jeremy -- though I have never watched the show, I was unfortunately aware of who Snooki was, and like several others I would not want her representing my brand, even if her tweet for me was free!

Posted by Steven Cook (No Longer Processing Mortgages.) almost 8 years ago

Well Tony- They had Paris Hilton available too if you want... she was only in the 4K range too!

Posted by Jeremy Blanton, Myrtle Beach REALTOR®- (Myrtle Beach Homes Blog) almost 8 years ago

Pretty said statement on society that 6 million people of any age choose to follow such a person.  Realty tv on the whole lends little to society.  Whatever happened to good old clean relaxing tv?

Posted by David Niles (Niles Real Estate Investments almost 8 years ago

I did watch the show but there is no way on this green earth I would have that chick representing anything I have to say.  Now someone like Lady Gaga or Johnny Depp....that's a different story.

Posted by Kerrie La Guardia, Let it Rain! (ActiveRain, Community Manager) almost 8 years ago

I'm gonna have to go Google it now.  But ummm, no can't say that I would.

Posted by Justine Greene almost 8 years ago

Jeremy:  While I can see the merit in possibly having someone of Snooki's popularity "tweet" a business message for me ... I can NOT see it actually being Snooki.  In theory I understand the benefit ... but ...


Posted by Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi, 708.921.6331 - 40+ yrs experience (NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656) almost 8 years ago

Can I get Obama for the same amount?

I would do this. .

"If I was selling the WhiteHouse. .I would call Fernando!"

Posted by Fernando Herboso - Broker for Maxus Realty Group, 301-246-0001 Serving Maryland, DC and Northern VA (Maxus Realty Group - Broker 301-246-0001) almost 8 years ago

She is probably laughing all the way to the bank

Posted by Joan Congilose, Helping Sellers & Buyers (New Jersey Properties) almost 8 years ago

I think I'd find someone a bit more refined and a bit less well Snooki like.

Posted by Cindy Jones, Pentagon, Fort Belvoir & Quantico Real Estate News (Integrity Real Estate Group) almost 8 years ago

I like Fernando's response (#21). I think I will tweet something like that!

Posted by Gary L. Waters Broker Associate, Bucci Realty, Fifteen Years Experience in Brevard County (Bucci Realty, Inc.) almost 8 years ago

Hi Jeremy,

I wouldn't have her tweet for me if it was about that! 

Hope you are well!


Posted by Betsy Schuman Dodek, (Washington Fine Properties - Washington DC Area Real Estate) almost 8 years ago

Jeremy, it's not fair for Snooki - she lost almost 320,000 customers who could have dared to pay $6,250 - ok, there are about 25 comments that said 'no' so - make it 320,000 - 25! (or make it 320,000 - 26, even I don't have that kind of money!)

Posted by Praful Thakkar, Andover, MA: Andover Luxury Homes For Sale (LAER Realty Partners) almost 8 years ago


Posted by Tony Lewis, Summit Real Estate Santa Clarita & OC Laguna Nigel (RE/MAX of Valencia (Hall of Fame) 30 year Valencia Resident) almost 8 years ago

Jeremy, you said you'd "probably" stick to builiding your own community. Does this mean Snooki has a chance with you? Keep us updated!

Posted by Eric Michael, Metro Detroit Real Estate Professional 734.564.1519 (Remerica Integrity, Realtors®, Northville, MI) almost 8 years ago

Jeremy, Snooli, no way but Honey Boo Boo, that's a horse of a different color.  Just kidding, she wouldn't make the cut either. 

Posted by Kevin J. May, Serving the Treasure & Paradise Coasts of Florida (Florida Supreme Realty) almost 8 years ago

Jeremy, I don't see the point in paying a celebrity or even a reality show celebrity like Snooki tweet something on my behalf. I think marketing dollars are better spent in other places :) No, I have never seen that show before either.

Posted by Katrina Rockel (The Rockel Group ) almost 8 years ago

Jeremy... while the world likes drama and is attracted to that sort of stuff, I think it would not promote the corporate culture and feeling that I want to coveny to my prospective clients. You... however, yes I might pay for you to promote me

Posted by Melissa Zavala, Broker, Escondido Real Estate, San Diego County (Broadpoint Properties) almost 8 years ago

I think I'll take a pass. I'm not sure one of her followers is the type of client I am trying to attract.

Posted by Joan Whitebook, Consumer Focused Real Estate Services (BHG The Masiello Group) almost 8 years ago

Jeremy:  I may be talking heresy, here... but I don't know if this Snooki person came up to me and bit me... if I'd know who the heck she is.  And, on top of that, I'd prolly have to get rabies shots because of it.  That would not make me happy.

I have never seen Jersey Shore, either... prolly another heresy ?

Posted by Karen Anne Stone, Fort Worth Real Estate (New Home Hunters of Fort Worth and Tarrant County) almost 8 years ago
Just the name Snookie is enough for me to say NOOOOOOOOO!!! Absolutely Not!!
Posted by Ralph Janisch ABR CRS Broker, Selling Northwest Houston to good people like you! (Janisch & Co.) almost 8 years ago

"But If You Just Closed ONE DEAL From It!" - said the sales person on the phone.

Posted by Greg Nino, Houston, Texas (RE/MAX Compass, formerly RE/MAX WHP) almost 8 years ago
I would have my old acquaintance Clark Howard ( nationally syndicated on the radio) do a promotion, he would not do it...he is not for sale...darn.
Posted by Pete Xavier, Outstanding Agent Referrals-Nationwide (Investments to Luxury) almost 8 years ago

That isn't the image I want to project so I wouldn't use her even if I could actually afford it.

Posted by Tammie White, Broker, Franklin TN Homes for Sale (Franklin Homes Realty LLC) almost 8 years ago

for one tweet? no way. I can think of much better ways to use my marketing dollars. Sometimes it pays to be frugal. Thanks for your post today,

Posted by Pamela Seley, Residential Real Estate Agent serving SW RivCo CA (West Coast Realty Division) almost 8 years ago

Praful: If that is your target market, it might not be a bad tweet. You figure a lot of celebs probably follow her. Could it get you an extra closing? 

Going by the 3% rule, in order to cover the $6500, you would have to sell ONE property at about $315,000 with a 70/30 split. If you are already capped or receive 100% commission, you would only need to sell a $225,000 home. 

I think many of Snookie's 6 million fans could afford that price point. Although I might go with Khloe Kardashian instead. She is local to Dallas. Her fee is $8250 per tweet to 4.8 million followers. 

Posted by Brian Rayl, Active Agent and Co-founder Of Home Value Leads (Home Value Leads) almost 8 years ago

Talent isn't necessarily a predictor of financial success, apparently. Great post!

Posted by Wayne and Jean Marie Zuhl, The Last Names You'll Ever Need in Real Estate (Samsel & Associates) almost 8 years ago

I really don't think she would be the best person to have tweeting for you. I'd use those dollars elsewhere that can drive potential buyers to you

Posted by Frank Laisch, "The Insurance Guy" almost 8 years ago

Hardly worth the money!

Posted by Allison Stewart, St. Cloud Fl Realtor, Osceola County Real Estate 407-616-9904 (St.Cloud Homes ) almost 8 years ago

Damn it man...we need a "like" button for Nino's comment in #35! Bob?


Posted by Tom Branch, Broker, CDPE, SFR, ACRE, Plano TX Ambassador (RE/MAX Dallas Suburbs) almost 8 years ago

Here's the thing.  Yes, you would get a TON of attention and a TON of people would see your tweet, but I'm guessing that most folks that follow this person are mouth breathers.  No thanks.   

Posted by Amanda Christiansen, Christiansen Group Realty (Christiansen Group Realty (260)704-0843) almost 8 years ago

Jeremy, I think I would have to pass and put my advertising dollars somewhere else. Snooki who!

Posted by Michael Setunsky, Your Commercial Real Estate Link to Northern VA almost 8 years ago

Snooki sending out one tweet is hardly a real endorsement, since she'd send a tweet for anyone that paid her. 

I loved your financial analysis - the $1 for 990 users is a lot better price than sending out marketing materials.  Perhaps Snooki would consider doing a private tweet to 1000 of her closest followers for a mere buck.  That would be worth it!

Posted by Kat Palmiotti, The House Kat (406-270-3667,, Broker, Blackstone Realty Group - brokered by eXp Realty) almost 8 years ago

Jeremy, that's too much! You can gain online popularity at a lesser cost. Start by blogging everyday and the rest will follow. 

Posted by Ridhi Raheja, FHA, 203k, VA, Jumbo, PreApproval, Jumbo Home Loan (Movement Mortgage (Illinois)) almost 8 years ago

I could see this working with someone with a higher education fan base like Anderson Cooper and Brian Williams. I don't think I would want Snookie followers as clients, but educated people following educated people would make for good clients.

Posted by Donna Harris, Realtor,Mediator,Ombudsman,Property Tax Arbitrator (Donna Homes, powered by JPAR - almost 8 years ago

Kerrie- they did have Paris Hilton available for around 4k.  How about her?

Betsy- I'm with you, I would do it either if it was free I don't think...

Eric- that chance is slim to none to not a chance.

Posted by Jeremy Blanton, Myrtle Beach REALTOR®- (Myrtle Beach Homes Blog) almost 8 years ago

Kevin- Hmm... Honey might have a chance...

Katrina- I agree!  Money could be spent way better!

Hmmm... Melissa Zavala- How much you gonna give me? :)

Don't feel bad Karen- you are not alone on not seeing the show.

Greg- if "if's and but's were candy and nuts...."

Peter- someone that is credible might be worth it, but is it still the best use of $$?

Posted by Jeremy Blanton, Myrtle Beach REALTOR®- (Myrtle Beach Homes Blog) almost 8 years ago

I agree Tom Branch... I would click it on a few comments here too!

Kat- that would be valuable, but there's no easy way to connect to 1,000 privately on Twitter, so if she had to manually send it to that many, she'd probably charge you around 328K.

Donna- yes someone more credible maybe... but, I still think there would be better uses of that money that would have greater longevity than a tweet that lasts a few hours.

Posted by Jeremy Blanton, Myrtle Beach REALTOR®- (Myrtle Beach Homes Blog) almost 8 years ago

Jeremy - Like many people above, I wouldn't pay any amount to have her advertise for me.

Posted by Christine Donovan, Broker/Attorney 714-319-9751 DRE01267479 - Costa M (Donovan Blatt Realty) almost 8 years ago

Nope...I'll just keep blogging and sending direct mail...I could send A LOT of direct mail for that kind of cash and get a better response I'm thinking lol :)!

Posted by Brenda Mullen, Your San Antonio TX Real Estate Agent!! (RE/MAX Access) almost 8 years ago

Brenda- that would surely be a LOT of postcards!


Posted by Jeremy Blanton, Myrtle Beach REALTOR®- (Myrtle Beach Homes Blog) almost 8 years ago

Aw geez - what a title!  That's the hardest part, the title!  Great blog!

Posted by Jan Green, HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN (Value Added Service, 602-620-2699) almost 8 years ago

Thanks Jan!

Posted by Jeremy Blanton, Myrtle Beach REALTOR®- (Myrtle Beach Homes Blog) almost 8 years ago

Jeremy, you are a very wise man!  The only person who will get rich from a Snooki Tweet is Snooki.  Like Tammie White, this is not the image I want to project.  I'm now going back to read Nino's comment!

Posted by Sharon Parisi, Dallas Homes (United Real Estate Dallas ) almost 8 years ago

Ditto Brenda - I'll add that posting on Craigslist and having signs up is the key * and they are FREE or already paid for

Posted by Wallace S. Gibson, CPM, LandlordWhisperer (Gibson Management Group, Ltd.) almost 8 years ago

I would not let even close to my marketing for any reason.  I prefer to stay Professional looking!

Posted by William Feela, Realtor, Whispering Pines Realty 651-674-5999 No. (WHISPERING PINES REALTY) almost 8 years ago